Nikwax

Love 'em or hate 'em, virtual gatherings have likely been on your mind a lot this season. From experimental, techie affairs like the Thin Air Show to smaller, more intimate efforts at connection during the pandemic, workable replacements for in-person events have cropped up ...read more

We used to come to Outdoor Retailer just to ogle gear, but these days, we’re devoting just as much attention to our industry’s environmental and social impacts. “Responsibility” may have been the biggest buzzword from last week’s convention: Attendees rallied against climate ...read more

There are lots of way to make an impact on the world’s raging plastic problem. Every little step away from single-use plastic and towards a circular and petroleum-free world is worth celebrating. Here are a few things we’re stoked about from just a few of our 336 (and counting) ...read more

Anabelle McLean believes there are two reasons people don't wash their outdoor gear: They either don't know how or they don't carve out the extra time. Because washing your ski pants or sleeping bag requires more than just mixing them in with your jeans and T-shirts. Her new ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com A song about trash: Grammy Award Winner Keb' Mo' has a new song "Don't Throw It Away" with Taj Mahal, in support of the global movement to stop plastic ...read more

The (expertly cleaned and newly waterproofed) gauntlet has been thrown. This year, Nikwax is renouncing wasteful trade show culture with a sustainable—and completely recyclable—booth. Originally, the waterproofing and gear care brand wanted new digs to help support messaging ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Outdoor Retailer announced the accomplished list of Inspiration Awards Judges: Steve Barker, co-founder of Eagle Creek; Kareemah Batts, founder of Adaptive ...read more

Last year, the Super Bowl, one of the largest events in the country with more than 100,000 attendees, sought to keep 90 percent of waste out of landfills and send 10 percent to a waste-to-energy plant. Due to its magnitude, some were skeptical. But they pulled it off. Now, it's ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Eighty Colorado outdoor companies have come together to urge Congress to support America's Public Land Act, which was just introduced Thursday afternoon by Sen. ...read more

A relative newcomer to the outdoor scene walks into a brick-and-mortar retailer in search of a waterproof jacket to bring on his first big backpacking trip with friends. He finds the gear intimidating and the prices shocking, but thankfully, an educated staff member explains the ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. The North Face's "Walls Are Meant For Climbing" campaign has given the brand some ammo to use against President Donald Trump. The brand took to Twitter on ...read more

Today’s enlightened consumers want to minimize their environmental impact, and there’s no better way to do that than to keep good gear in circulation, rather than replace it. This mentality is largely what shaped Nikwax’s mission—long before reusing Grandma’s ski jacket and Dad’s ...read more