Industry Buzz: The North Face 'Walls' campaign, Nikwax event, Vail Resorts, GORE-TEX, and more

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Keep up by reading Industry Buzz. Here are today's top headlines:

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  • The North Face's "Walls Are Meant For Climbing" campaign has given the brand some ammo to use against President Donald Trump. The brand took to Twitter on Saturday, saying it's planning to build free public climbing walls in Atlanta, Chicago, Denver and Brooklyn, N.Y. They also included a quote from Trump's 2004 commencement speech.
  • Diversity in the outdoors: “Consumers want to emotionally connect with brands on a deeper level, and being able to see themselves represented in the brand helps to build that connection for the consumers,” said Wendy Yang, president of Hoka One One, Teva and Sanuk, in a Footwear News article.
  • A few months into the winter season, and despite numerous powder days, Vail Resorts hasn't seen the number of guests they had expected, SGBMedia reports.
  • Norwegian-based Amundsen Sports has signed Formidable Media as it’s agency of record. The brand was born in Oslo, Norway in 2009, the brainchild of Jorgen Amundsen—industrial designer and relative of Roald Amundsen, the first person to reach and explore the South Pole in 1911—and Erik Friis, Norwegian explorer and skier.
  • Don't miss this Nikwax event benefitting Protect Our Winters at Outdoor Retailer Snow Show.
Outdoor Retailer event by Nikwax and POW
  • Seattle-based Industrial Revolution, manufacturer and distributor of essential outdoor accessories, appointed Rick Klug to the role of vice president of sales. Klug brings 20 years of experience in the outdoor industry and will contribute to overall sales and marketing strategy for IR and its family of brands, including UCO Gear, Morakniv, Esbit, and Pedco.
  • The makers of GORE-TEX products took home a Gear of the Year Award from Gear Junkie for one of its newest fabrics innovations, GORE-TEX Fabric with Stretch Technology, which offers industry-leading stretch in a waterproof garment.

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