Outdoor Industry Buzz: July 17, 2019 - SNEWS

Keep up by reading Industry Buzz. Here are today's top headlines:

Have a news tip? Email us at snewsedit@aimmedia.com

  • Good news for brick-and-mortar retailers: The majority of consumers plan to do most of their back-to-school shopping in physical stores, so they can touch, try on, and compare items, according to a report by global consulting firm BRG. Hey, outdoor retailers. You have products that fit into that season: backpacks, bags, shoes, and more gadgets. Download the full report here.
  • More good retail news: 82 percent of specialty retailers surveyed have seen their business grow within the last year, according to a study by Envoy B2B. Grassroots Outdoor Alliance have similar findings, with 5.78 percent growth in April among member retailers.
  • Marisa Nicholson, vice president and show director for Outdoor Retailer, in a recent blog post explains the difference between the Winter Market and Snow Show. "I hope to help sort the choices so that you, your business and the industry can enjoy a healthy, invigoratibng and productive season," she wrote. Will you go to one and forgo the other? Are you all in? Or will you skip both this winter? Or are you confused? 
  • Cooler news: Tennessee's ORCA Coolers is launching its own in-house sports licensing team. They hit the market recently with AAF league licensed drinkware and they landed in Dick's Sporting Goods. Two new hires—Jay Wilcox and Kate Sytkowsk—will drive that category's growth.
  • PFC-free journey: Since 2016, Mammut has been researching and testing products without per- and polyfluorinated chemicals (PFCs) as part of its WE CARE strategy. Just this week, the Swiss brand announced that it's committing to produce only PFC-free products by 2025. A large chunk of its Spring/Summer 2020 collection will be without them, especially hardware products. 
  • Nikwax Founder Nick Brown was the recipient of the Outdoor Oscar” award by the German trade publication, Outdoor.markt. “Nick built Nikwax with an extraordinarily high level of social and ecological consideration at its core," Vitus Wuhrer from Edelrid said.
  • PrAna appointed Marcie Peters as vice president of global sales. Peters brings 20 years of sales and leadership experience in wholesale apparel, footwear, and accessories. Before joining prAna, Peters was director of department store sales at Under Armour. 
  • The North Face announced the appointment of Steve Lesnard as global VP of marketing, and Tina Rolén as VP of marketing for The North Face EMEA.
  • Gear goodies: SNEWS Assistant Editor Amelia Arvesen rounded up her 5 favorite pants for outdoor activities. Winners: Fjällräven, Columbia, Sherpa Adventure Gear, and prAna. 

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