Industry Buzz: Pocket Outdoor Media, Icebreaker, Utah grants, Out Alive, plastic bottle ban, and a parody music video by rafters

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The North Face store in Soho

Reclaimed wood, steel, granite and low VOC paints were used to build the new SoHo store.

  • The North Face today opened a new store in the SoHo neighborhood of Manhattan, New York, after unveiling an updated global retail strategy. The brand is transforming existing locations into basecamps for exploration, using sustainable materials for building. “Our stores will continue to offer a convenient and seamless shopping experience, but it is no longer the sole mission of the store,” said Mark Parker, Vice President of Direct to Consumer. “We’re now focused on creating an environment that highlights our heritage and allows consumers to deeply connect with the brand as they prepare for their own exploration, wherever it may be.”
  • Podcast season finale: BACKPACKER's final episode of the Out Alive season is live. In this one, they talk to experts about whether or not we're wired to get out of dangerous situations. Why do some people survive and others don't?
  • Plastic bottle ban: San Francisco International Airport, in an unprecedented move, just banned the sale of plastic single-use water bottles at restaurants, cafes, and vending machines. Starting Aug. 20, people will be required to buy refillable aluminum or glass bottles if they don’t bring their own.
  • Registration is open for the 14th annual Running Event, the premier trade show in the running specialty industry that is produced by Diversified Communications, held Dec. 3 to 5 in Austin, Texas.
  • New in Utah: The Utah Office of Outdoor Recreation awarded over $4.3 million in grant funding to 55 different outdoor recreation infrastructure projects, such as 125 miles of new recreational trails and 55 new camping, archery, fishing, kayaking and canoeing, hiking, mountain biking, and climbing sites.
  • Open jobs: Vermont's outdoor recreation businesses are hiring and the state is incentivizing businesses to move to the Green Mountain state. Burton, Darn Tough, Skida Headwear, Gordini, and Outdoor Gear Exchange are all hiring.
  • Pocket Outdoor Media named Robin Thurston the CEO of the holding company that owns VeloNews, Triathlete, Women’s Running, PodiumRunner, Bicycle Retailer, VeloPress, and VeloSwap.
  • Video of the week: A group of Colorado-based rafters parodied the popular "Old Town Road" song during their journey down the Grand Canyon. It's genius.

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