Keep up by reading Industry Buzz. Here are today's top headlines:
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- Hydro Flask has its own song! The song is part of the "Let's Go" brand campaign launch and the first in a series of artist collaborations the brand will develop to benefit its Parks for All charitable partners. Hydro Flask will donate $1 for every song stream—up to $10,000—to support the National Park Foundation.
- Specialty retailer Backcountry just launched its namesake product expansion, introducing climb, mountain bike, and winter collections as well as outdoor lifestyle apparel and travel gear. Gear was made in collaboration with a suite of other brands, including Black Diamond, Edelweiss Echo Climbing Rope, Metolius, and So iLL. This launch follows Backcountry's first collection last year.
- A new outdoor consignment store, Wonderland Gear Exchange, was robbed after burglars broke a window. Co-owner Ben Mawhinney says they’re still assessing the damage and loss of inventory. He says most of the stolen gear was soft goods like jackets and gloves.
- Jackson Hole mountain brand Stio opened its new Park City, Utah, location on Friday. “Park City is the next step in our strategy of expanding our reach in authentic mountain and gateway communities,” Founder and CEO Steve Sullivan said. “The combination of a super active, outdoor-centric local population, two major ski areas, outstanding summer recreation and significant visitation from large metro markets makes it an ideal match for us."
- Arches National Park, one of the most visited sites, is working on a traffic management plan. People are concerned about a proposed reservations system that could cost the Moab area up to $22 million in lost economic spending. So the National Park Service is back to their drawing board.
- Nester Hosiery hired Matt Brucker as vice president of sales. Brucker spent five years as footwear retail merchandising manager at REI before moving on to national sales manager and director roles at Implus in its outdoor and sporting goods and fitness divisions. He also founded Sapphire Solutions, which helps brands navigate and balance business development between digital and traditional retail channels.
- Schoeller Textil AG hired Michael Lowery to its North America team as sales manager for its Eshler Textil and Schoeller Technologies brands. Lowery will manage all North American-based accounts for Eshler Textil and Schoeller Technologies, focusing on brand partner relationships and product development.
- And lastly, Patagonia's Yvon Chouinard is featured in GQ. But not for having a chiseled chin. The piece is about his role in facing off with our climate-denying president.