Backcountry logo on a climbing chalk bag

A Backcountry-branded chalk bag was part of its 2019 climbing collection. was founded by Jim Holland and the late John Bresee in 1996. They started from humble beginnings in a Park City garage and their first sale was a Pieps 457 Opti-finder avalanche beacon. Over the last two decades, has grown into one of the largest outdoor gear e-commerce channels. In 2007, it was sold to John Malone’s Liberty Media Corp and again to TSG Consumer Partners in 2015. Melanie Cox is the current CEO.

In 2018, launched a private label and collaborated with brands like Flylow, DPS, and Black Diamond. It expanded the line in 2019 with climbing, mountain biking, and snowboarding collections with even more brand partners.