Industry Buzz: Columbia Star Wars jackets, another Backcountry apology, Deuter, Astral, Norrøna, and more

Nuggets of news you need to know today, bite by bite.
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  • Backcountry's apology tour: Boise Gear Collective announced that it has partnered with Backcountry for a multi-year deal that includes the Idaho retailer selling a "large chunk" of the online retailer's return items. Read Owner Tyson Stellrecht's full statement here, including how he was impacted by Backcountry's trademark fight in late 2017.
Black female model in the "Light Side" Columbia Star Wars Challenger jacket

The Light Side Challenger jacket is waterproof and includes Star Wars detailing.

  • Columbia loves Star Wars: The brand has unveiled yet another line of Star Wars-themed limited-edition jackets. The Challenger jackets—in dark and light—will be available online and in Columbia stores starting on Dec. 6.
  • Picture Organic Clothing just earned B Corporation certification, the highest distinction for companies committed to making environmental and social responsibility a core part of their business operations.
  • Another REI: A new REI location is opening its doors near the Great Smoky Mountains National Park in 2020.
  • Deuter was recently awarded the highest distinction for textile supply chain excellence by the Fair Wear Foundation (FWF), which supports workers in realizing their rights to safe, dignified and fairly paid employment. To celebrate the people who manufacture their packs and apparel, Deuter is teaming up with a handful of other Fair Wear brands to host a #PeopleFriendlyFashion pop-up shop in the Netherlands on Black Friday.
  • Astral recently hired Mark Cohen to its sales team. Covering the Southern Rockies, Cohen will represent the brand across Colorado, Utah and New Mexico.
  • Norrøna is launching a flagship store in Manhattan, New York, on Dec. 6. “There is no city on Earth that matches the pace and importance of New York for companies investing in brand retail experiences and we are thrilled to celebrate 10 years of Norrøna brand centers in SoHo next month,” Norrøna CEO Jørgen Jørgensen said.

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