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REI - SNEWS

REI

REI storefront

Recreational Equipment, Inc., commonly known as REI, is an American retail and outdoor recreation services corporation. It is organized as a consumers' co-operative. REI sells sporting goods, camping gear, travel equipment, and clothing. It also offers services such as outdoor-oriented vacations and courses. REI operates 154 retail stores in 36 states.

REI was founded in 1938 by Lloyd and Mary Anderson  in Seattle, Washington. 

On Black Friday 2015, REI closed all of its stores, halted the processing of orders on its website, and gave all employees a paid day off as part of it's #OptOutside campaign, which launched somewhat of a movement in the outdoor industry. REI is the first major retailer to forgo operations on Black Friday.

REI puts on Outessa, a series of events created for women, by women, to help participants explore the outdoors with encouragment, skill-building, and networking opportunities.  

Jerry Stritzke is the CEO.