Industry headlines: Intriguing reads from around the web
Icebreaker vows to be 100 percent plastic-free by 2023. “We want to change the conversation around how clothes are made and the synthetics within them and make the information accessible to enable more conscious purchases,” says Greg Smith, brand president. “The apparel industry is the second biggest polluter in the world. As an apparel brand, we want to take charge and lead with positive change.”
Pale Morning Media has been hired as the public relations and strategic communication partner for the trifecta of ski brands Marker, Dalbello, and Völkl.
Title Nine announced the finalists for its 3 annual Movers and Makers Pitchfest, which celebrates women who own and lead active lifestyle brands.
Snow Peak is getting ready to open the doors to its new U.S. headquarters and retail flagship store in Portland, Oregon. The multi-floor, 15,000-square foot project includes a restaurant concept inspired by Japanese mountain pubs. (We wrote about the rise of restaurants in outdoor retail space on page 19 in the summer issue of The Voice.)
57Hours, a company that connects people with certified adventure guides, conducted a survey about discriminatory route names in the climbing world and compared them with the results of a poll on the same topic we published in early July.
What not to do when you have a grizzly encounter: These Glacier National Park hikers high-tailed it and scattered in all directions, but they got lucky. [KRTV.com]
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