57Hours and SNEWS Collaborate on Survey to Highlight the Prevalence of Discriminatory Route Names in the Climbing World

Author:
Publish date:
57hours

New York, NY (August 28, 2020) — 57Hours and SNEWS recently collaborated on a survey addressing climbing route names, particularly those that have been flagged as discriminatory or offensive. The goal of the survey was to understand the opinions of those in the outdoor industryboth adventurers and mountain guidesand bring attention to the issue. 57Hours founder Viktor Marohnic said, “As a company that strongly supports the current racial justice movements, we were especially curious to understand how widespread this issue is, and whether people think these routes should be renamed.”

Infographic in red and pink and black showing poll results about racist route names in climbing

SNEWS put out a one question survey asking readers if they’ve ever encountered a racist route name while climbing. An astounding 91% (516 voters) replied “yes, several times.” 57Hours asked the same question to their network of guides and, similarly, 81% commented that they have at least once encountered a route name they considered to be racist, sexist, discriminatory, or otherwise offensive. 57Hours also continued with a more extensive survey, digging deeper into questions like whether the prevalence of certain route names deter women and BIPOC from participating in adventure sports like climbing and mountain biking. 43% agreed that was the case. One survey responder commented, “When we enter the sport, they're subtle reminders that add to a feeling of not really belonging.”

Infographic

57Hours also asked their network of mountain guides if they ever avoid certain routes because of their names, such as while guiding families or adventuring with women or BIPOC. 23% said they would avoid the route altogether, and 16% said they won’t mention the name to their clients. Among those polled, 75% agreed that any route names that are considered to be discriminatory should be renamed, with 87% agreeing that the First Ascensionist(s) should first be given the opportunity to rename the route.

As a final question, 57Hours asked their network of mountain guides if they feel that outdoor spaces are inclusive to everyone. Overwhelming sentiment was, “they should be, but they are not.” It's a commonly acknowledged fact that there's a lot of work to be done to make the outdoors an inclusive space. The discriminatory nature of route names certainly plays into this formula of exclusion. In the same way that confederate statues and racial slurs are being actively removed from modern culture, a process of renaming certain routes should follow suit as an act of standing in solidarity with racial justice movements. As one respondent said “It should be the responsibility of the community to provide an inclusive environment”, and that begins with re-evaluating some of these route names.

57Hours Chart 4

ABOUT 57HOURS

57Hours is a platform that connects individuals with certified guides for outdoor adventures all over the world. The company was founded in 2019, based on the belief that every weekend should involve time spent in the outdoors and enjoying it to the fullest — which means taking advantage of the full 57 hours from 3pm on Friday to midnight on Sunday. Their mobile app makes it easy to find and book adventures worth tackling and guides worth booking, all gathered from locals and first-hand experiences. The platform also enables a passionate community of independent mountain guides to share their amazing itineraries, fill up their trips quickly, build up their client base faster and make guiding a successful and sustainable career. 57hours aspires to benefit everyone involved — guides, clients, local communities, and our environment — and promote safe, accessible outdoor recreation for all. www.57hours.com

ABOUT PURPLE ORANGE

Founded in 2009 in Jackson Hole, WY, Purple Orange LLC produces small batch, high quality brand communications mixed with creativity, modern mediums and a respected authentic voice. Our professional influences range from publishing, large and small agency work, journalists and former in-house marketing; we like to think we see the whole picture for our clients. Specializing in outdoor and active lifestyle brands, our clients have spanned industry-leading performance apparel brands, food and beverage, outdoor tech, and non-profit work. We strive to create, execute and deliver customized communication platforms that meaningfully connect brands with their audiences. PurpleOrangePR.com

Related

Sample 7.1

57Hours Partners with First Descents to Encourage Continued Outdoor Adventure Among FD Alumni

New York, NY (September 3, 2020) — 57Hours is thrilled to announce a new partnership with First Descents to facilitate discounted access to guided adventures to all First Descents community members. 57Hours, the platform that connects individuals with certified guides for ...read more

Sea to Summit Names Purple Orange Brand Communications as Public Relations Agency of Record

Boulder, CO (August 13, 2020) — Sea to Summit, the global adventure equipment brand headquartered in Perth, Western Australia, is pleased to announce a new partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand in North America.Sea to ...read more

Swiftwick Selects Purple Orange Brand Communicationsas Public Relations Agency of Record

Jackson Hole, WY (January 16, 2020) — Purple Orange Brand Communications is thrilled to announce a new partnership with Swiftwick to oversee all PR efforts on behalf of the brand. Swiftwick prides itself on being inspired by adventure, made in the USA, and choosing sustainable ...read more

Survey Exposes Impact of COVID-19 on the Outdoor Guiding Industry

New York, NY (June 4, 2020) — 57Hours, the company that connects individuals with certified guides for outdoor adventures, recently compiled the results of a survey of independent mountain guides to explore the effects of COVID-19 on the outdoor guiding industry. 109 independent ...read more

A view of El Cap in Yosemite on a sunny day with a blue sky.

Industry Buzz: Pipeline cancelled, Yosemite promotes cultural outreach, national parks and recycling, Nepal climbing, racist climbing route names

Appalachian Trail pipeline cancelled: Construction of a highly controversial natural gas pipeline that would have crossed the Appalachian Trail at multiple points was cancelled due to possible litigation costs. [BACKPACKER] Yosemite’s new cultural outreach ranger: 33-year NPS ...read more

ORClimbingWall.jpg

The route to youth climbing

Throughout the next month, SNEWS will recap its coverage of Outdoor Retailer Summer Market 2012 with select stories from the O.R. Daily we published at the show Aug. 2-5. It’s an opportunity for you to catch up on stories you might have missed in O.R.D., and for us to update and ...read more

brook-anderson-gTQbZXL417Q-unsplash

Poll: Have you encountered racist climbing route names?

The system for naming climbing routes is about as unofficial as it could possibly be. Ninety-nine percent of the time, the first person to climb a new route simply makes up a moniker, starts using it, and eventually it catches on. There is no vetting process, no checks and ...read more

Purple Orange Brand Communications Logo

Purple Orange Brand Communications Opens Colorado Office And Adds New Talent

Jackson Hole, WY — Nov 13, 2017 Creative brand communications agency Purple Orange is pleased to announce a new office opening and new hires. Located in Wyoming at the base of Jackson Hole’s town-hill Snow King Mountain, Purple Orange Brand Communications has served a wide-range ...read more

NATHAN Sports Selects Purple Orange as Public Relations Agency of Record

Fountain Valley, CA. (January 8, 2019) — NATHAN Sports, maker of industry-leading Running Essentials™ gear, is pleased to announce they have partnered with Purple Orange Brand Communications to oversee and manage all PR efforts on behalf of the brand. For years, NATHAN has ...read more