NATHAN Sports Selects Purple Orange as Public Relations Agency of Record

NATHAN designs purpose-driven running essentials that help athletes at all levels run stronger and run longer.
Publish date:

Fountain Valley, CA. (January 8, 2019) — NATHAN Sports, maker of industry-leading Running Essentials™ gear, is pleased to announce they have partnered with Purple Orange Brand Communications to oversee and manage all PR efforts on behalf of the brand.

For years, NATHAN has dominated the running market with innovative gear solutions for ultra runners, triathletes, couch to 5Kers, and every athlete in between. NATHAN products have long led the endurance industry with innovation and top awards among a wide range of categories including hydration systems, fuel belts, visibility / lighting solutions, personal electronic carry, and more.

“Partnering with NATHAN is an incredible opportunity on many levels,” says Chris Dickey, Purple Orange Principal. “As runners who have been using NATHAN products for years, it’s an absolute honor to align ourselves professionally. We’re excited to take the NATHAN brand to the next level with our SEO-driven PR approach, event management, and strategic counsel.”

“We thrive off the energy and stories of runners and athletes all over the world and when we were looking for a partner in PR we felt Purple Orange was a perfect fit,” said Roberto Gutierrez, Director of Marketing at NATHAN. “Purple Orange has an unparalleled ability to share authentic content with the most respected outlets without losing sight of brand, messaging, and the spirit of the companies they work with. We could not be more happy to be working with the firm and look forward to telling some incredible stories in the coming years.”

NATHAN gear can be found on the fastest endurance runners on the planet, in every race in America, and under any street lamp. Keep an eye out for several new products launching in 2019 on


NATHAN designs purpose-driven running essentials that help athletes at all levels run stronger and run longer. At NATHAN, we believe that if you run, then you are a runner. No matter where or why, how far or fast, NATHAN creates the market-leading hydration, visibility, and performance essentials that empower runners to go out and have their best run. NATHAN is part of the United Sports Brands portfolio of sports performance and protective product brands including Shock Doctor, McDavid, Cutters, and, XO Athletic, which are owned by Bregal Partners, a private equity investment firm. For more information, visit NATHAN at or United Sports Brands at .


Founded in 2009 in Jackson Hole, WY, Purple Orange LLC produces small batch, high quality brand communications mixed with creativity, modern mediums and a respected authentic voice. Our professional influences range from publishing, large and small agency work, journalists and former in-house marketing; we like to think we see the whole picture for our clients. Specializing in outdoor and active lifestyle brands, our clients have spanned industry-leading performance apparel brands, food and beverage, outdoor tech, and non-profit work.

We strive to create, execute and deliver customized communication platforms that meaningfully connect brands with their audiences. Purple Orange operates offices out of Jackson Hole, Wyoming and Crested Butte, Colorado. Learn more at