Sea to Summit Names Purple Orange Brand Communications as Public Relations Agency of Record

The Australian-based outdoor manufacturer aims to expand the brand’s activity in North America.
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Boulder, CO (August 13, 2020) — Sea to Summit, the global adventure equipment brand headquartered in Perth, Western Australia, is pleased to announce a new partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand in North America.

Sea to Summit has earned a reputation as a leading global manufacturer of award-winning, design-forward, and durable adventure equipment. Founded in Australia in 1990, Sea to Summit now has over 200 staff and offices in Australia, China, Germany, and recently acquired its North American Distributor.

Purple Orange Brand Communications will help to accelerate the brand’s North American growth goals through brand storytelling, enhanced search engine visibility, and promoting top-of-mind awareness across a multitude of new and existing product categories. Purple Orange Founder and Principal, Chris Dickey, commented: “Sea to Summit is one of those brands that always outperforms expectations. We’re delighted to work with a brand that has such depth and character as Sea to Summit.”

Josh Simpson, General Manager of Sea to Summit North America said of the partnership: “When searching for a PR agency, it was crucial to find a partner that not only did fantastic PR work and executed within a modern perspective, but also embodied the lifestyle and values of our customers and brand. Purple Orange is a perfect fit.”

For all Sea to Summit media inquiries, please reach out to Torie Dye, torie.dye@purpleorangepr.com.

About Sea to Summit

Sea to Summit is an award-winning manufacturer of innovative, meticulously engineered, lightweight gear designed for camping, backpacking, water sports, and travel. Their ethos ‘to equip and inspire’ applies to adventures at every altitude, and this Western Australian brand is no stranger to some of the most remote places on this planet. Sea to Summit was established in 1990 and is currently distributed in over 73 countries, with offices in Australia, North America, Germany, and China. https://seatosummit.com

About Purple Orange Brand Communications

Founded in 2009 in Jackson Hole, WY, Purple Orange LLC is a specialty brand communications agency, using creativity, modern mediums, and a respected authentic voice to communicate brand messaging. Our professional influences range from publishing, large and small agency work, and in-house marketing; we like to think we see the whole picture for our clients. Specializing in active lifestyle and adventure travel, our clients have spanned industry-leading performance apparel brands, food and beverage, consumer tech, and non-profit advocacy work. https://purpleorangepr.com

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