Tracy Ross

[This is part three of a three-part series on 2020 gear trends. Read part one here and part two here.] Holly Phillips grew up in Ona, West Virginia, exploring the outdoors on fishing trips with her dad. The two would set out on a Friday evening, camp near a river, and start ...read more

One of Seungah Jeong’s most indelible childhood memories occurred when her family returned to their native village in South Korea to visit relatives. She was six years old, and recalls watching the light of a kerosene lamp and feeling frightened. “My community still didn’t have ...read more

Walmart was going to disrupt the outdoors. It was late August, 2018, a year and a half after the retail leviathan purchased the online outdoor retailer Moosejaw for a reported $51 million. Walmart was ready to put its investment to work. Walmart, as everyone knows, is the ...read more

Eight years after becoming the first wool company in the world to incorporate traceability into its products (with its innovative “Baacode”), and just two months after announcing its acquisition by VF Corp., New Zealand’s 22-year-old Icebreaker turns the spotlight on its own ...read more

Topher White was visiting a gibbon reserve in Indonesia when, on a hike in the adjacent forest with other volunteers, he heard the distinct buzz of a chainsaw in the distance. Instinctively, the group sprinted toward it. They came upon a man felling an old-growth teak, streaked ...read more

“Imagine being inside a freezer at 30 below zero for a whole week," says Tashi Malik. That’s how she and her twin sister, Nungshi, felt while skiing to the North Pole in 2015. The young women pushed through winds that reached 55 miles per hour. They stayed on constant alert, ...read more

Brendan Madigan’s existential epiphany came not in one of his highest moments but in one of his lowest. It was the winter of 2016, and he’d just received the Adidas Inspiration Award at Outdoor Retailer, which recognized him for inspiring others to participate in outdoor ...read more

Way out here in the middle of southwestern Wyoming, a massive operation is under way. Sheep rancher Jon Child—plus two of his sons, their wives, and their children—create a ruckus. It’s shearing day. By sundown, some 1,100 Merino Rambouillet sheep will have been liberated from ...read more

At the Fjällräven store in downtown Boulder, Colorado, there’s a message on the window that reads “Join Us For a Trekking Experience Only Fjällräven Can Deliver.” It’s an invitation, in the literal sense, to join 200 or so other Fjällräven customers on hikes in some of the ...read more

The truth about getting older in an youth-driven, adrenaline-crazed industry. IT WASN'T GETTING MY ASS KICKED that surprised me as much as the feeling that came with the ass kicking. It was several weeks ago—early March—and I was skiing at Snowbird Resort with a younger editor ...read more