Industry headlines: Intriguing reads from around the web

Furloughs at Columbia: Another big outdoor company has resorted to cutting pay as the coronavirus crisis worsens, cutting 3,500 workers’ wages by 75 percent. [The Oregonian]

Your mask might not be working: That polyester Buff or neck gaiter you've been using as a mask is not the ideal choice, research finds. [Outside Online]

VF continues to give: To support the Coronavirus Relief Fund by GlobalGiving, The VF Foundation will match donations two-for-one up to $500,000 through the end of April.

Symbiotic assistance: Cotopaxi and Uncharted Supply Co. have formed a unique and mutually beneficial partnership to help each other through the pandemic.

New REI store stalls: A new location in Billings, Montana, is on hold due to the pandemic. [KTVQ]

How to start making PPE: Register for a webinar on Tuesday, April 14 by OIA and SIA about pivoting your business to produce tools for healthcare workers in need.

Yellowstone likely to remain closed: The park probably won't reopen until May or later, the superintendent said, delaying the start of the usual summer season. [ABC News]

Patagonia Provisions expands: Patagonia’s online food marketplace has expanded in light of the coronavirus pandemic to include products “from like-minded farmers, ranchers, fishermen, artisans, and companies.”

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Industry Q&A: OIA's new ED, Lise Aangeenbrug, discusses a challenging start to her new job.

When a retailer has to say goodbye: John D. Mead of the now-closed Adventure 16 on when it's time to call it quits.