PARK CITY, Utah (April 9, 2020) – While businesses continue to navigate the COVID-19 crisis, Utah-based outdoor brands Cotopaxi and Uncharted Supply Co. have come together to support each other's needs and initiatives, ensuring that both brands stay afloat throughout this pandemic-induced economic downturn.

While many brands are feeling the adverse effects of coronavirus, the panic-buying it has induced has led to a spike in sales for Uncharted Supply Co.,a Park City-based brand offering a complete line of preparedness products for the everyday person. With the influx of sales, Christian Schauf, CEO and founder of Uncharted, and his staff have been working overtime to keep up with demand.

Similarly, Salt Lake City-based Cotopaxi, who work year-round to address global poverty alleviation and local refugee support, faced possible ramifications in the way of retail staff lay-offs as Shelter In Place required shutting of retail stores. Through the partnership with Uncharted, Cotopaxi, a Benefit Corporation and outdoor brand founded by CEO Davis Smith, was able to offer staffing support to Uncharted at their warehouse facility, during an unprecedented time of retail disruption.

After seeing the ways in which the other was struggling to meet their businesses needs, Schauf and Smith recognized the unique opportunity to come together to better serve the needs of both of these brands in such an unprecedented time.

When Park City, UT announced the closure of small businesses on March 25, Schauf knew he had to act quickly, with thousands of customers anxiously waiting on their preparedness gear; “With 24-hours notice, we mobilized and created an extended partnership with our friends at Cotopaxi” said Schauf. “In a blizzard, we moved all of our inventory and fulfillment aspects of our business to Salt Lake City and Cotopaxi welcomed us into their warehouse. This ensured that not only were we able to stay open, but we were able to more quickly fulfill orders and catch up. We are extremely thankful for Cotopaxi’s hospitality and to their staff for getting on board to help us get orders out the door as swiftly as possible.”

“These are exceptional times that we, globally, are facing, and as a BCorp with giving back and doing good at our core, this partnership of neighbors was a no-brainer for our brand,” said Cotopaxi CEO, Davis Smith. “We are honored to be members of the Utah business community, and are doing everything we can to support our local and global community, particularly through our #OneUtah campaign. Our work with Uncharted, in both operational and consumer-facing product collaborations, has been a mutually beneficial, positive and uplifting partnership.”

For the past week, the Uncharted and Cotopaxi teams have been building and assembling SEVENTY2 and SEVENTY2 Pro survival packs to keep up with record demand; awaiting a final few pieces before they can ship their product. They’ve also brought on additional customer support specialists to help customers with any questions they may have.

In addition to Cotopaxi and Uncharted teaming up for logistical and shipping support, the two brands have a new product collaboration in the works. Designed for discerning adventure travelers, this gear collaboration will integrate Uncharted’s preparedness products into Cotopaxi’s packs. Cotopaxi and Uncharted plan to launch this first product collaboration in May 2020.

For more about Uncharted, check out: Follow along on Instagram for live feeds from Christian Schauf and preparedness experts: @unchartedsupplyco.

For more about Cotopaxi, check out:

Cotopaxi instagram: @cotopaxi #GearForGood


Media Contact (Uncharted Supply Co): Campbell Moore | Verde Brand Communications |

Media Contact (Cotopaxi): Jess Smith | Outside PR |

About Uncharted Supply Co.

Uncharted Supply Co. was founded by a community of adventurers and philanthropists all with a shared mission in mind: to educate families, friends, and communities, and prepare them for any kind of emergency. Uncharted seeks to bring peace of mind and emergency preparedness into the modern era. With innovative products like the Seventy2 Survival System, standing ready is no longer just for the doomsayers and survivalists. To learn more about Uncharted Supply Co, visit: Or, follow the them on: Instagram: @unchartedsupplyco

About Cotopaxi

Cotopaxi is an outdoor gear brand and Benefit Corporation with a social mission. With two storefronts and a strong ecommerce platform, and employing over 65 staff members, we design, manufacture, and sell packs, water bottles, apparel, and gear, raising awareness and funds for various humanitarian causes through the Cotopaxi Foundation. For more information please visit


Chernin Group logo

Uncharted Supply Co. Raises Growth Capital from The Chernin Group

PARK CITY, Utah - February 8, 2018  Uncharted Supply Co., an industry-leading emergency preparedness company behind The Seventy2, the innovative 72-hour survival kit, has partnered with Los Angeles-based The Chernin Group (TCG), a privately held, independent media investment more

Uncharted Supply Company

Uncharted Supply Co. Welcomes Brad Drennan as Director of Consumer Experience

Park City, UTAH - March 21, 2018  Uncharted Supply Co., makers of the finest high-quality, high-utility, and full-package emergency preparedness systems, today welcomes Brad Drennan to the family as Director of Consumer Experience. Drennan brings his multifaceted background and more

Life Uncharted Podcast

Uncharted Supply Co. Launches New Life Uncharted Podcast

Christian Schauf, entrepreneur and founder of emergency preparedness brand Uncharted Supply Co., is launching the new Life Uncharted podcast. The series focuses on guests who have forged unique paths to success and how they prepare for the unexpected. These stories are told more

Uncharted Supply Co. Expands Team and Headquarters Following Series A Funding

PARK CITY, UT (July 14, 2020) —​ Following the completion of their ​Series A Funding​ in June, Uncharted Supply Co.​ is proud to announce key additions to their team as well as the expansion of its Park City, UT headquarters. Already realizing significant growth through the end more

Uncharted Supply Co. Joins Forces with Verde Brand Communications as Media Relations Partner

PARK CITY, Utah - February 6, 2018  Uncharted Supply Co., makers of the finest high-quality, high-utility, and full-package emergency preparedness systems, is partnering with leading active lifestyle and integrated media relations agency, Verde Brand Communications, as its more

Cotopaxi Produces Essential PPE Masks

Salt Lake City, UT. June 2, 2020 -- Cotopaxi, Benefit Corporation and outdoors brand, has stepped up to support COVID-19 relief in not only its home state of Utah but also globally, by pivoting to create and provide essential PPE face masks. On the heels of the Governor of Utah’s more

Uncharted Supply Co.© Launches New Line of Preparedness Products at Outdoor Retailer

PARK CITY, Utah (June 5, 2019) – Uncharted Supply Co.©, maker of industry leading emergency preparedness products, is proud to announce three exciting new products that will debut at Outdoor Retailer Summer Market (booth #24138-SL). The SEVENTY2™ Pro Survival Kit, Triage Kit and more

EY Announces Davis Smith and Stephan Jacob of Cotopaxi as an Entrepreneurs Of The Year® 2020 Utah Region Award Winner

SALT LAKE CITY, UT 10/20/2020 – Ernst & Young LLP (EY US) recently announced that CEO and co-founder Davis Smith and COO and co-founder Stephan Jacob of Cotopaxi were named an Entrepreneur Of The Year® 2020 Utah Region Award winner. The Entrepreneur Of The Year Awards program is more

Uncharted Supply Co. Prepares for Outdoor Retailer Debut with Executive Hires, Wholesale Business Expansion

PARK CITY, Utah (May 13, 2019) – Uncharted Supply Co., maker of industry leading emergency preparedness products, is poised for an impactful first ever exhibition at Outdoor Retailer Summer Market 2019 in Denver this June. In the first of several major updates for the brand, more