Jordan Wilsted
Verde Brand Communications
Rossignol launches “White Friday” in support of Protect Our Winters
Park City, UT, - Nov. 26, 2019 - Rossignol, a global leader in winter-sports is accelerating its commitment to initiatives addressing climate change, including its longtime partnership with Protect Our Winters (POW). In addition to stepping up its overall global commitment which ...read more
Rossignol Group reorganizes North American apparel team
Park City, UT, Oct. 22, 2019 - Rossignol, a global leader in winter sports and a name intrinsically linked with the history of skiing, is restructuring its apparel and retail operations team in North America in order to more effectively support growth goals in the category and ...read more
Rossignol introduces new women’s initiative ‘We Rise’
Rossignol, the iconic winter sports brand and a global market leader in the category, is expanding the brand’s legacy of supporting women in their pursuit of mountain adventure and accomplishment with the launch of their new We Rise women’s initiative. Celebrating Rossignol’s ...read more
Rossignol Group Partners with Verde Brand Communications
Rossignol Group, a global leader in winter sports and outdoor recreational equipment, and a name intrinsically linked with the history of skiing, has teamed up with Verde Brand Communications to direct its public-relations efforts in North America, effective immediately. Verde, a ...read more
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We Can Grant
In the third year of its We Can Grant program, which supports grassroots efforts to improve outdoor access, Outdoor Research, the Seattle-based manufacturer of industry-leading outdoor apparel and gear, this month awarded $10,000 to the Benscreek Canoe Club. Through its First ...read more
Outdoor Research doubles U.S. manufacturing to more than 200 jobs with second onshore factory
Outdoor Research, the Seattle-based leader in performance apparel and outdoor gear, has expanded its decades-long commitment to making products in the U.S. by investing in a new manufacturing facility that opened in April, doubling the number of OR staff building apparel and gear ...read more
Outdoor Research opens new ‘We Can’ Grant cycle to award $10k to efforts that improve outdoor access, opportunity
SEATTLE, Wash. (April 30, 2019) – People looking to jump-start grassroots efforts supporting outdoor access or other outdoor-related causes in their communities can earn up to $10,000, as Outdoor Research opens the application window for the third year of its ‘We Can’ Grant. The ...read more
Lighter shelters, warmer gaiters, more advanced apparel technologies featured in Outdoor Research SS19 line
SEATTLE, Wash. (July 12, 2018) – Showcasing its commitment to solution-driven innovation, Outdoor Research, maker of industry leading outdoor apparel and gear, introduces a line of new products for Spring-Summer 2019 that unveils groundbreaking new products in multiple ...read more
LEM Helmets Unveils New 2018-19 Collection of Cycling Head Protection Across North America
MORGAN HILL, Calif. (June 27, 2018) – LEM Helmets, a brand with a rich history in head protection and safety products, introduces a fresh, new bike helmet division who’s mission is to produce innovative cycling helmets for the pursuit of every rider’s everyday ‘Hell-Yes.’ Today, ...read more
Uncharted Supply Co. Launches New Life Uncharted Podcast
Christian Schauf, entrepreneur and founder of emergency preparedness brand Uncharted Supply Co., is launching the new Life Uncharted podcast. The series focuses on guests who have forged unique paths to success and how they prepare for the unexpected. These stories are told ...read more
LEM Helmets Partners with Verde Brand Communications for Integrated Services for Global Launch
MORGAN HILL, Calif. (June 25, 2018) – LEM Helmets, a brand with a rich history in head protection and safety products, introduces a fresh, new bike helmet division who’s mission is to produce innovative cycling helmets for the pursuit of every rider’s everyday ‘Hell-Yes.’ Today, ...read more
New Climbing Grief Fund kicks off with fundraiser ’24-Hours into the Black’
Boulder, CO (May 5, 2018). -- The American Alpine Club (AAC) is releasing a new initiative called to better address the grief caused by climbing tragedies and help with the healing process of individuals and the community. ’24-Hours into the Black,’ is the initial fundraising ...read more
Outdoor Research Interstellar Jacket wins Outside Magazine 2018 Gear of the Year Award
SEATTLE, Wash. (May 1, 2018) – In the Spring 2018 Buyer’s Guide, Outside Magazine awarded its prestigious 2018 Gear of the Year Award to the Outdoor Research Interstellar Jacket, which uses the brand’s proprietary AscentShell fabric to push the standards on breathability and air ...read more
RinseKit Launches New Portable Shower Products and Accessories for Heat and Pressure On-The-Go
CARLSBAD, Calif. - March 27, 2018 CARLSBAD, Calif. (March 27, 2018) – After a successful Kickstarter campaign and an incredible showing on Shark Tank, the award-winning portable pressurized shower system, RinseKit, reveals its new family of products. RinseKit debuts two new ...read more
Uncharted Supply Co. Welcomes Brad Drennan as Director of Consumer Experience
Park City, UTAH - March 21, 2018 Uncharted Supply Co., makers of the finest high-quality, high-utility, and full-package emergency preparedness systems, today welcomes Brad Drennan to the family as Director of Consumer Experience. Drennan brings his multifaceted background and ...read more
Outdoor Research hires Roger Barton as Head of Finance and Operations
SEATTLE, Wash. - March 6, 2018 Outdoor Research, the Seattle-based maker of industry leading apparel and gear, this month hired Roger Barton as Head of Finance and Operations. Barton is a 24-year veteran of the outdoor and active apparel industry, with deep experience in ...read more
Uncharted Supply Co. Joins Forces with Verde Brand Communications as Media Relations Partner
PARK CITY, Utah - February 6, 2018 Uncharted Supply Co., makers of the finest high-quality, high-utility, and full-package emergency preparedness systems, is partnering with leading active lifestyle and integrated media relations agency, Verde Brand Communications, as its ...read more
Nighthawk Safety Introduces Night Trek Xtreme Tactical Shoe Lights
Orlando, FLA - January 18, 2018 Nighthawk Safety, creators of the world’s first tactical shoe lighting system, is proud to announce the launch of the newest addition to the shoe Night Trek family: the Night Trek Xtreme. The Xtreme tactical shoe light has optional Bluetooth ...read more
G3 goes big with lightest, fully-featured AT tech binding, retooled climbing skin line
Vancouver, BC - January 9, 2018 At the upcoming Outdoor Retailer winter show, G3, makers of premium backcountry ski and snowboard equipment, will launch an array of new backcountry-specific products for the 18/19 winter season, including an all-new tech binding, the ZED – the ...read more
G3 strengthens customer service department, retains NE sales agency with deep experience
Vancouver, B.C.- December 20, 2017 G3, the Vancouver-based manufacturer of premium backcountry ski and snowboard equipment, recently hired Steve Ingold as its customer service manager, bringing his many years of experience in the field to lead G3’s growing customer-service team. ...read more
G3 Jumps Into 2017/18 Ski Season With More Awards and Accolades
Vancouver, Canada- November 21, 2017 Vancouver, B.C. (Nov. 21, 2017) – G3, maker of cutting-edge backcountry ski and snowboard equipment, has earned a range of awards and accolades for its Fall 2017 ski collection. Recognition poured in from a range of ski and outdoor ...read more