Uncharted Supply Co. Expands Team and Headquarters Following Series A Funding

Emergency preparedness brand names former GoPro CMO, Todd Ballard, Acting CMO; DPS and Reynolds Cycling veteran Mike Dufner as CFO, and expands partnership, warehouse and marketing teams
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PARK CITY, UT (July 14, 2020) —​ Following the completion of their ​Series A Funding​ in June, Uncharted Supply Co.​ is proud to announce key additions to their team as well as the expansion of its Park City, UT headquarters. Already realizing significant growth through the end of 2019, the industry leading emergency preparedness company faced exponential growth and attention in 2020 due the recent series of current global events.

“It’s been an exciting and challenging time for our small team to keep up with the opportunity at hand. I’m extremely excited to not only add a handful of smart and dedicated team members just beginning their careers, but also have the opportunity to add a few seasoned veterans with exactly the type of experience we need to help guide us in to the future” says Christian Schauf, founder and CEO of Uncharted Supply Co.


Todd Ballard joins the Uncharted team after spending nearly a decade serving in multiple C-level marketing roles at GoPro, where his innovative and engaging marketing approaches solidified the brand as the premiere action camera brand. Ballard says, “Uncharted Supply Co.’s culture, products and brand mission align perfectly with my passions and I’m thrilled to join this amazing team. I strongly believe that Uncharted Supply Co products belong in every household globally, and I look forward to helping create strategies and partnerships to achieve that.”

As Acting Chief Marketing Officer, Ballard will work closely with Marketing Manager, Kate Cier and newly appointed Partnerships Manager, Cathryn Haberman.

Cier’s role as Marketing Manager will primarily focus on content creation, digital and social strategy for the brand. Haberman will be working alongside Ballard to execute a more integrated approach to partnerships and brand collaborations moving forward.

Mike Dufner has also stepped in as CFO, bringing years of experience in respected brands like DPS Skis and Reynolds Cycling. Schauf commented, “Mike has been an absolute game-changer for us over the past few months, helping shape forecasts, improve margins and provide a seasoned perspective to our growth plans.”

Uncharted also expands its operational functions, hiring two full-time managers for their customer service and warehouse teams and a lead purchasing manager, Black Diamond veteran, Jon Foster.

The warehouse will be headed up by new Warehouse Manager, Joe Nuzzolo. Bobby Armijo, who came on-board when Uncharted moved into Cotopaxi’s warehouse, will fill the role of Customer Service Manager.

In anticipation of a growing team, Schauf made the decision to undergo an expansion renovation at their headquarters in downtown Park City. Coupled with moving shipping and fulfillment operations to Cotopaxi’s Salt Lake City warehouse, this move provides ample room to grow over the next few years.

Schauf says, “These are special times for a young company. Only a few years ago, Uncharted was nothing more than me working out of my small apartment. To watch the team double in size this year, adding mentors of mine like Todd Ballard and Mike Dufner as well as a new generation of future leaders of this company is truly exciting and important to the continued growth of Uncharted.”

About Uncharted Supply Co.

Uncharted Supply Co.© was founded to educate families, friends, and communities, and prepare them for any kind of emergency. Uncharted seeks to bring peace of mind and emergency preparedness into the modern era. With innovative products like the Seventy2TMSurvival System, standing ready is no longer just for the doomsayers and survivalists. To learn more about Uncharted Supply Co ©, visit: unchartedsupplyco.com. Or, follow them on Instagram: @unchartedsupplyco​.


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