Industry headlines: Intriguing reads from around the web

Layoffs and furloughs at Orvis: The Vermont-based company is the latest to join a string of outdoor businesses that have been forced to reduce staff and weekly worker pay. [Bennington Banner]

American Alpine Club furloughs: The CEO of the AAC, Phil Powers, announced today that he has put six of his staff on furlough. Members were alerted Wednesday.

VF donates almost $55,000 to OIA: VF has gifted 15 percent of its Outdoor Retailer Summer Market refund to help OIA support its members. It will be interesting to see if other brands follow suit to help the non-profit trade association recover the substantial loss of revenue.

Superfeet doubles down on PPE: Following the successful production of 42,000 face shields for hospitals in northwestern U.S., the brand has commissioned an additional 30,000 units to aid healthcare workers nationwide.

Oboz launches a new podcast: Hosted by Oboz director of marketing Rich Hohne, the new show, True to the Trail, will explore the “beauty and power of the outdoors through voices in the Oboz world from Bozeman and beyond.”

An improbable riding buddy: Social distancing doesn’t apply to dogs. We’re not sure how safe this maneuver is, but it’s definitely a unique way of spending time in nature with your furry companion.

How to pivot your business: Join SIA for a virtual town hall on April 30 about nimbly adapting your specialty business to the needs of the post-coronavirus consumer.

National park updates: Some details have started to emerge about how and when the parks will reopen. [National Parks Traveler]

During the pandemic, REI turns to running: For the benefit of the mental and physical health of its members, REI has activated a national run club on Strava, shared employee stories about the benefits of running, provided tips to newcomers on getting started, and implemented challenged like #tiniestmile for people stuck inside who still want to run laps around their houses.

Supporting small retailers: Tune in for a discussion on Instagram Live about ways to help small outdoor businesses, a topic we've covered a lot lately.

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Peter Sachs on the future of outdoor: LOWA's general manager makes a case for thinking differently about the typical "outdoor customer."

Distract yourself from the pandemic: Sales rep Koby Crooks of The Alpine Cowboy has created an outdoor-themed activity book to provide some levity during dark times.

Poll: Retailers, will you require customers to wear masks when you reopen? 

Malcom Daly is recovering: Our colleague is recuperating from emergency surgery following a stroke and preparing for intensive rehab.

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