Industry headlines: Intriguing reads from around the web

Layoffs and furloughs at Orvis: The Vermont-based company is the latest to join a string of outdoor businesses that have been forced to reduce staff and weekly worker pay. [Bennington Banner]

American Alpine Club furloughs: The CEO of the AAC, Phil Powers, announced today that he has put six of his staff on furlough. Members were alerted Wednesday.

VF donates almost $55,000 to OIA: VF has gifted 15 percent of its Outdoor Retailer Summer Market refund to help OIA support its members. It will be interesting to see if other brands follow suit to help the non-profit trade association recover the substantial loss of revenue.

Superfeet doubles down on PPE: Following the successful production of 42,000 face shields for hospitals in northwestern U.S., the brand has commissioned an additional 30,000 units to aid healthcare workers nationwide.

Oboz launches a new podcast: Hosted by Oboz director of marketing Rich Hohne, the new show, True to the Trail, will explore the “beauty and power of the outdoors through voices in the Oboz world from Bozeman and beyond.”

An improbable riding buddy: Social distancing doesn’t apply to dogs. We’re not sure how safe this maneuver is, but it’s definitely a unique way of spending time in nature with your furry companion.

How to pivot your business: Join SIA for a virtual town hall on April 30 about nimbly adapting your specialty business to the needs of the post-coronavirus consumer.

National park updates: Some details have started to emerge about how and when the parks will reopen. [National Parks Traveler]

During the pandemic, REI turns to running: For the benefit of the mental and physical health of its members, REI has activated a national run club on Strava, shared employee stories about the benefits of running, provided tips to newcomers on getting started, and implemented challenged like #tiniestmile for people stuck inside who still want to run laps around their houses.

Supporting small retailers: Tune in for a discussion on Instagram Live about ways to help small outdoor businesses, a topic we've covered a lot lately.


The best of SNEWS: Top stories we've published recently

Peter Sachs on the future of outdoor: LOWA's general manager makes a case for thinking differently about the typical "outdoor customer."

Distract yourself from the pandemic: Sales rep Koby Crooks of The Alpine Cowboy has created an outdoor-themed activity book to provide some levity during dark times.

Poll: Retailers, will you require customers to wear masks when you reopen? 

Malcom Daly is recovering: Our colleague is recuperating from emergency surgery following a stroke and preparing for intensive rehab.


Yellowstone geyser

Industry Buzz: Columbia furloughs, VF donations, new REI store halted, how to make PPE

Industry headlines: Intriguing reads from around the web Furloughs at Columbia: Another big outdoor company has resorted to cutting pay as the coronavirus crisis worsens, cutting 3,500 workers’ wages by 75 percent. [The Oregonian] Your mask might not be working: That polyester more

Grand Canyon

Industry Buzz: OIA resources, national park closure, Vail pay cuts, ski goggle donations, Protect Our Winters speaker series

Industry headlines: Intriguing reads from around the web Join the discussion: Outdoor Industry Association has started a private LinkedIn forum for “OIA members to connect and collaborate directly with each other and OIA leadership, receive answers to business questions directly more

Mount Everest at sunset, glowing gold

Industry Buzz: Coronavirus updates, VF Corp, Jake Burton, Everest record

Prepare for coronavirus: OIA will run a webinar next week on the economic realities of the emerging health crisis and what comes next for you and your business. Olympics face cancellation: The longest-serving member of the International Olympic Committee member has suggested that more

Yosemite Valley

Industry Buzz: PPE resources, Outdoor State of Mind, death to the plastic cup, virtual adventuring

How to start making PPE: Register for a webinar on Tuesday, April 14 by OIA and SIA about pivoting your business to produce tools for healthcare workers in need. Outdoor State of Mind: To celebrate the 50th anniversary of the first Earth Day, Protect Our Winters is launching a more


Industry Buzz: REI faces criticism, outdoor investments, VF's new retail experience, Nepal to permit climbers, Outerbike cancels events

Industry headlines: Intriguing reads from around the web REI workers speak out: The company is facing criticism over its handling of coronavirus cases as locations reopen across the country. [The New York Times] Invest in outdoor: “It’s hard to go wrong with the great outdoors more


Industry Buzz: Climate advocacy, Yellowstone reopens, a brilliant DEI move, Outdoor Equality Index, REI opens new location

Industry headlines: Intriguing reads from around the web The long-term fight against climate change: With so much the attention being paid to the immediate effects of the pandemic, these outdoor athletes want us to remember that climate is still a looming threat. [Forbes] more

Big Bend

Industry Buzz: National parks, OIA webinar, an indoor ultramarathon, The Voice, Mountain Hardwear

National parks reopening: The acting director of the National Park Service is currently working on a “framework for a gradual resumption of operations." [National Parks Traveler] A cautionary tale: Even that happens, however, we should heed the warnings from places like Utah’s more


Industry Buzz: Recreate Responsibly, Appalachian Trail hikers, adventure travel news, green snow in Antarctica

Industry headlines: Intriguing reads from around the web Stay safe this weekend: If you’re headed outside for Memorial Day weekend, follow this advice released by Outdoor Industry Association, REI, and other industry leaders as part of a new campaign, Recreate Responsibly. Who’s more

Jessie Diggins

Industry Buzz: Long Underwear podcast, OIA letter, Osprey, Sufferfest, and a backpacking drag queen

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at If you haven't heard of Pattie Gonia by now, you're missing out. This backpacking drag queen is promoting inclusivity in the outdoors and rocking 6-inch heels. more