Prepare for coronavirus: OIA will run a webinar next week on the economic realities of the emerging health crisis and what comes next for you and your business.

Olympics face cancellation: The longest-serving member of the International Olympic Committee member has suggested that the 2020 Tokyo Games might be cancelled if the global coronavirus outbreak hasn’t slowed by May. It would be the first Olympics cancellation since the 1944 Winter Games in London were called off. [Business Insider]

Coronavirus fears become reality: Columbia has indicated to investors that the economic turbulence caused by the coronavirus outbreak will have a “material impact” on the company’s 2020 financial performance. [Portland Business Journal]

VF Corp leads in sustainability: The parent company of brands including The North Face and Timberland has closed a €500 million green bond—the first of its kind in the apparel and footwear industry. The net proceeds from the offering will help advance sustainability efforts within the company.

Free lift rides in honor of Jake Burton: To commemorate the late Jake Burton Carpenter, more than a dozen ski resorts around the U.S. will offer free lift service on March 13 to anyone who registers in advance here.

A new Everest record: A team of eight has undertaken an effort to complete the fastest winter ascent of Everest in history. []

Saved from destruction: After renegotiating leases with landlords, Modell’s has managed to save seven of the 24 stores it had scheduled to close amid recent financial woes. [Footwear News]

Calling all women adventurers: The annual Women Outside Adventure Forum will celebrate its fifth anniversary this year. The Durango, Colorado-based event from March 24-26 will feature two of our long-time contributors (and favorite people), Annette McGivney and Tracy Ross; environmental scientist Dr. Heidi Steltzer; and other notable adventurers, mountain bikers, and climbers. 

Grief and guilt among adventure athletes: Witnessing friends die in the mountains—as routinely happens among adventure athletes—can leave survivors racked with guilt. A therapist in Bozeman, Montana, has stepped in to help. [The New Yorker]

Patagonia goes retro: The company known for its high-tech gear and apparel has taken a nostalgic step into old-school gear with the release of a new wood-burning stove. [Gear Junkie]


Yellowstone geyser

Industry Buzz: Columbia furloughs, VF donations, new REI store halted, how to make PPE

Industry headlines: Intriguing reads from around the web Furloughs at Columbia: Another big outdoor company has resorted to cutting pay as the coronavirus crisis worsens, cutting 3,500 workers’ wages by 75 percent. [The Oregonian] Your mask might not be working: That polyester more


Industry Buzz: Layoffs at Orvis, VF donates to OIA, Oboz launches a podcast, REI pushes running

Industry headlines: Intriguing reads from around the web Layoffs and furloughs at Orvis: The Vermont-based company is the latest to join a string of outdoor businesses that have been forced to reduce staff and weekly worker pay. [Bennington Banner] American Alpine Club furloughs: more


Industry Buzz: Rose Marcario, MEC in trouble, teaching Black Studies outside, Colorado Blackpackers, ski resorts panic, VF Corp. expands

Industry headlines: Intriguing reads from around the web Rose Marcario on the Facebook boycott: The former Patagonia CEO gives her thoughts on the outdoor industry’s refusal to accept Facebook’s moral lapses. [Fast Company] Will MEC survive the coronavirus? The pandemic might more


Industry Buzz: Great American Outdoors Act, national park updates, National Trails Day, rewilding Patagonia

Industry headlines: Intriguing reads from around the web Outdoor companies speak up: Patagonia, L.L. Bean, The North Face, and others publicly joined OIA in calling for the passage of the Great American Outdoors Act. [The Hill] Support the effort yourself: Sign this letter from more

An overlook outside of Park City with hazy mountains and a blue sky

Industry Buzz: Modell's, Big Gear Show, VF Corp, OREC

Turning to the masses to save Modell’s: The beleaguered sporting goods retailer, which plans to close 15 percent of its stores to stave off bankruptcy, is also seeking new outside investment, an effort that CEO Mitchell Modell called “crowdsourcing at the highest level.” [PR more


Industry Buzz: Remeasuring Everest, Boston Marathon cancelled, Great American Outdoors Act, bike sales

Industry headlines: Intriguing reads from around the web Updating Everest’s height: A team of researchers has summited the mountain to remeasure the peak’s height. A longstanding number could soon change. [Outside Online] The Boston Marathon is canceled: For first time in more

A wooded trail with green trees

Industry Buzz: Coronavirus news, Appalachian Trail, Colin O’Brady, Montane

Your guide to all coronavirus news: SNEWS has launched a page for ongoing coverage of the outbreak, updated daily. Check back for continual updates, news, recommendations, quotes from industry leaders, and more. Could Everest close? As concern over the coronavirus mounts, there's more


Industry Buzz: Everest update, Black Diamond drops climber, socks for the homeless, the first U.S. climbing gym's birthday, and more.

Start your week off right with Industry Buzz. Here are today's top headlines: Have a news tip? We've created a new form where you can submit tips and story ideas. We'll be checking it often to ensure we don't miss anything. Everest update: Mountaineers Willie Benegas and Matt more

An empty ski slope with tracks and pine trees against a blue sky

Industry Buzz: Asolo, Wolverine, Burton, coronavirus, The Conservation Alliance

Asolo's changing of the guard: Asolo ends one era and begins another as industry veteran and longtime U.S. general manager Bruce Franks retires, handing the reins to Bill Lockwood, who will assume full control after the 2020 Outdoor Retailer Summer Market. Filling Jake Burton's more