Prepare for coronavirus: OIA will run a webinar next week on the economic realities of the emerging health crisis and what comes next for you and your business.

Olympics face cancellation: The longest-serving member of the International Olympic Committee member has suggested that the 2020 Tokyo Games might be cancelled if the global coronavirus outbreak hasn’t slowed by May. It would be the first Olympics cancellation since the 1944 Winter Games in London were called off. [Business Insider]

Coronavirus fears become reality: Columbia has indicated to investors that the economic turbulence caused by the coronavirus outbreak will have a “material impact” on the company’s 2020 financial performance. [Portland Business Journal]

VF Corp leads in sustainability: The parent company of brands including The North Face and Timberland has closed a €500 million green bond—the first of its kind in the apparel and footwear industry. The net proceeds from the offering will help advance sustainability efforts within the company.

Free lift rides in honor of Jake Burton: To commemorate the late Jake Burton Carpenter, more than a dozen ski resorts around the U.S. will offer free lift service on March 13 to anyone who registers in advance here.

A new Everest record: A team of eight has undertaken an effort to complete the fastest winter ascent of Everest in history. []

Saved from destruction: After renegotiating leases with landlords, Modell’s has managed to save seven of the 24 stores it had scheduled to close amid recent financial woes. [Footwear News]

Calling all women adventurers: The annual Women Outside Adventure Forum will celebrate its fifth anniversary this year. The Durango, Colorado-based event from March 24-26 will feature two of our long-time contributors (and favorite people), Annette McGivney and Tracy Ross; environmental scientist Dr. Heidi Steltzer; and other notable adventurers, mountain bikers, and climbers. 

Grief and guilt among adventure athletes: Witnessing friends die in the mountains—as routinely happens among adventure athletes—can leave survivors racked with guilt. A therapist in Bozeman, Montana, has stepped in to help. [The New Yorker]

Patagonia goes retro: The company known for its high-tech gear and apparel has taken a nostalgic step into old-school gear with the release of a new wood-burning stove. [Gear Junkie]