Industry headlines: Intriguing reads from around the web

Outdoor companies speak up: Patagonia, L.L. Bean, The North Face, and others publicly joined OIA in calling for the passage of the Great American Outdoors Act. [The Hill]

Support the effort yourself: Sign this letter from OIA to throw your support behind the bill and call on congress to take care of the outdoor industry.

New normal in national parks: The parks are reopening, but operations are likely to be different for a long time to come. [ABC News]

The Pro’s Closet helps bike retailers: The preowned cycling company has offered to buy unsold or new inventory from bicycle retailers to help with cash flow during the crisis. [Bicycle Retailer]

Virtual trail day: The American Hiking Society has planned a digital version of its annual National Trails Day celebration, happening this year on June 6. [Los Alamos Daily Post]

Do budget cuts present an opportunity? In Colorado, it might be possible to turn budget changes into greater appreciation for outdoor resources. [The Colorado Sun]

A conversation about rewilding Patagonia: Join The Conservation Alliance on May 21 for a virtual talk with conservationist Kris Tompkins and climber Timmy O’Neill.

Royal Robbins expands senior leadership: The company has hired Tom Janettas as the new director of sales and Anne Soderstrom as director of marketing.

Turbo-charge your marketing: A new course from the creators of Channel Mastery will help you stay ahead of your competitors.

The best of SNEWS: Top stories we've published recently

State of the industry: How three nonprofits are faring during the crisis.

Backpacker hosts a virtual camping fest: The magazine's staff are putting on a daylong event featuring fitness sessions, gear demos, storytelling, trivia, and music. 

Move your inventory: To help sell your best in-line products, we want to feature them in The Voice.

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Industry Buzz: Malcolm Daly, Cotopaxi's founding, a marathon every day, reopening the national parks

Industry headlines: Intriguing reads from around the web Malcolm Daly scores a private plane to rehab: Our colleague made his way to rehab in Omaha via private plane thanks to the love and support of friends. Inside Cotopaxi’s founding: The popular NPR podcast “How I Built This” more

A view of Yosemite Valley with snow-covered trees and dark clouds in the sky.

Industry Buzz: L.L.Bean goes wholesale, Great American Outdoors Act, an environmentally friendly bank account, Honey Stinger moves into new offices, BACKPACKER TV

L.L.Bean wades into U.S. wholesale: The legacy brand has announced that, for the first time, it will enter into wholesale partnerships in the U.S.—starting with Nordstrom, Staples, and the sporting goods store Scheels. [Business Insider] Coronavirus in Yellowstone: Tests have more

A river runs through yellow aspens in Steamboat

Industry Buzz: Alterra furloughs, Aliaa M. Abaza tribute, indoor mountaineering, national park burglar arrested

Industry headlines: Intriguing reads from around the web Alterra Mountain Co. makes tough choices: The company that owns 15 North American ski resorts, including Steamboat and Deer Valley, is furloughing many year-round employees after huge layoffs of seasonal workers last month. more

A snow-covered mountain beside a pine forest with autumn colors, and a calm lake.

Industry Buzz: Addressing intolerant language, national park danger, the future of outdoor, discussing diversity with a congressman, small town activism

Industry headlines: Intriguing reads from around the web Yeti Cycles updates its language: In response to concerns about insensitivity toward Indigenous communities in the U.S., the brand will soon drop the word “tribe” from all its marketing material and brand language. more


Industry Buzz: Patagonia and REI reopen, national park safety, Thin Air show, coronavirus liability

Industry headlines: Intriguing reads from around the web Patagonia exercises caution: The brand was one of the first to close its stores. After losing half its North American sales, leadership is considering an extremely cautious approach to reopening. [The New York Times] REI more


Industry Buzz: Remeasuring Everest, Boston Marathon cancelled, Great American Outdoors Act, bike sales

Industry headlines: Intriguing reads from around the web Updating Everest’s height: A team of researchers has summited the mountain to remeasure the peak’s height. A longstanding number could soon change. [Outside Online] The Boston Marathon is canceled: For first time in more

Arches National Park

Industry Buzz: Patagonia, "psychological first aid," a new way to buy gear, Slay at Home speaker series, National Park Week

Patagonia back in action: After shutting down most of its operations for more than a month, the brand has outlined a plan for getting up and running again. [Gear Junkie] The first virtual trade show: Gearmunk has developed the outdoor industry's first true digital trade show—an more

Misty pine trees and mountains against an orange sunset

Industry Buzz: Outdoor companies make medical supplies, Everest, national park closures, RockyMounts

The best of SNEWS: Top stories we've published recently Should Outdoor Retailer be cancelled?: We asked you if the OR Summer Market should go on as planned, be postponed, or be cancelled all together. Sixty percent agreed on one definitive answer. What do you think? Eddie Bauer more

Salomon white running shoe, piles of plastic, and a recycled ski boot

Industry Buzz: Salomon, trade updates, Patagonia, 4-day workweeks, Channel Mastery Podcast, and more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at New trade developments with Thailand and China: Outdoor Industry Association's Rich Harper provided an update this week, with news of the U.S. preserving more