BOULDER, Colo. (Oct. 14, 2020) — Norrøna, the four-season Norwegian outdoor brand renowned for its premium, sustainably-built outerwear, announces a new sales partnership with Ian Decker at Black Dog Sales Group, who will represent the brand throughout the Rocky Mountain and ...read more
BOULDER, Colo. (Jan. 23, 2020) – Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, relaunches its iconic lofoten ski apparel collection and introduces the all-new norrøna general outdoor collection for Fall 2020. Highlights ...read more
OSLO, Norway (Jan. 15, 2020) — Norrøna, the four-season Norwegian outdoor brand renowned for its premium and sustainably built outerwear, has become the majority shareholder in Hvitserk of Norway creating Norrøna Hvitserk Adventure. The newly launched adventure travel company ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected]. Backcountry's apology tour: Boise Gear Collective announced that it has partnered with Backcountry for a multi-year deal that includes the Idaho retailer selling ...read more
A boom in gear technology innovation prompted ISPO, Europe's largest outdoor industry trade show, to create an all-new category for the June show. Four brands received "Outstanding Outdoor" crowns, out of 203 nominations in 28 categories, for setting new standards in ...read more
BOULDER, Colo. (June 11, 2019) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, announces the appointment of Emma Getsinger as the Sales Representative for the Rockies and Intermountain West. “Adding Emma to our team is a ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] Outdoor Retailer announced the finalists for the ninth annual Inspiration Awards. The Inspiration Awards recognize people who inspire others to enjoy outdoor ...read more
Judges at the 2019 ISPO show crowned a big batch of brands with awards for developments in technology and design as well as safety and comfort. Check out the best of the best in the outdoor and snowsports divisions. Not pictured: Lagoped EVE Jacket and SUPA ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected]. Major kudos to one of our writers, Morgan Tilton. She was awarded an honorable mention from the North American Travel Journalists Association for her story ...read more
Maybe you've heard of Norrøna, but it's probably not your first choice when it comes to outdoor apparel. At least not yet. The Norwegian brand is in its 90th year of making technical outerwear for a wide range of mountain athletes—from polar explorers to downhill mountain ...read more
