Grassroots Outdoor Alliance

Grassroots Alliance Logo

Grassroots Outdoor Alliance is a cohesive community of independent outdoor specialty retailers (65 of them) and brands that drives evolution within the outdoor industry.

The group’s mission: We act as a catalyst for the success of Grassroots retailers and brands. We advocate for specialty, independent retail within our industry. We foster education and community, and influence the outdoor industry to maximize the opportunities for outdoor specialty businesses.

Twice a year, Grassroots hosts its Connect trade show, which is a streamlined, invitation-only, buying show for the specialty outdoor industry. The current president is Rich Hill.