When the outdoor community found out that Backcountry had been filing petitions and lawsuits against other businesses over its trademark, a social media storm ensued. People demanded that they stop and apologize. Many urged the company to pay reparations. More than 21,000 people joined the Facebook group Boycott BackcountryDOTcom.

CEO Jonathan Nielsen first apologized in a letter on Nov. 6. Then he fired the law firm representing the brand. Now he's making personal calls and visits to some of the businesses on the receiving end of the company's legal action. But some say it's too late, remain skeptical, and believe it's not enough to fix the online retailer's reputation. 

If these sources are a reflection of the collective sentiment, people don't seem willing to forgive Backcountry for their behavior. But we know that social media favors the gripers and we want to get a real read on the outdoor industry's opinion. Where do you stand?



Poll: Do you read (and trust) sponsored content?

Sponsored content is everywhere these days. It has, in many ways, become an inescapable piece of the media and advertising landscape. Some of it is wonderful. At SNEWS, we do a fair bit of it ourselves, from our First Look videos to ongoing partnerships with brands like ...read more

Shopping online on cell phone

Poll | Where was your last gear purchase?

Where and how people shop is a perpetually hot topic around here, and with good reason: It defines the very core of our industry and illustrates some of our biggest challenges. (That's why the big cover store in Issue #3 of The Voice dives deep into the "Big A" with lots of ...read more


Poll | Fess up: Do you use Amazon?

Take our anonymous poll to see how much of the outdoor industry supports the online mega-retailer with their dollars. We all love to rag on Amazon as the evil machine that's crushing independent specialty retail, stealing jobs, and spewing carbon with it's delivery army. But ...read more

"I Voted" sticker lying in a pile of leaves

Poll: Do you get Election Day off?

Lots of news has been coming out recently about companies joining the Time To Vote movement, which encourages employers to give their staff time off work on Election Day. Patagonia, The North Face, REI, L.L.Bean, and dozens of other outdoor businesses have gone in for the cause. ...read more


Poll: Retailers, is the customer always right?

If you’re a brick-and-mortar retailer, you probably miss your customers right now. But be honest, do do you really miss all of them? Every retailer has dealt with difficult patrons. And everyone's strategy for doing so is unique.  Is it true that the customer always right, even ...read more

Outdoor Retailer move poll

5-second poll | Where do YOU want Outdoor Retailer to move?

We all know Outdoor Retailer is leaving Utah. Where would you like to see it move? Since Outdoor Retailer announced its departure from long-time home in Salt Lake City and opened up the RFP process, cities and states around the country have been clambering for a chance to host ...read more

podcast graphic

Poll | Do you listen to podcasts?

From Climbing Magazine's new podcast to Kristin Carpenter-Ogden's Channel Mastery to the dozens of others out there, podcasts have become a staple storytelling platform. We want to know if you're listening, and then in the comments, tell us which outdoor podcasts are your ...read more


Poll: Retailers, will you require customers to wear masks?

As states across the country look toward easing restrictions on social distancing, retailers are grappling with how to keep their customers safe when doors reopen. Some, like GearHeads Outdoor Store in Moab, have purchased large hand-washing stations. Others are considering ...read more

walmart premium outdoor

Poll | Is selling premium outdoor gear through Walmart a good move?

The collaboration between Moosejaw and Walmart to create a premium outdoor store is the first of its kind. But since it launched last Monday, it's created quite a stir. Black Diamond claims they didn't know their products would be sold on Walmart.com. And LEKI, Deuter, and ...read more