Sponsored content is everywhere these days. It has, in many ways, become an inescapable piece of the media and advertising landscape. Some of it is wonderful. At SNEWS, we do a fair bit of it ourselves, from our First Look videos to ongoing partnerships with brands like LifeStraw's Her Voice series.
As responsible journalists, we clearly mark all of our sponsored content with a "SPONSORED STORY" header. To keep good faith with our readers, we never attempt to present advertorials as reported journalism. But we often wonder: How does our audience feel about it? Weigh in below and let us know how you feel about sponsored content in general.