Here at SNEWS, we often get the chance to see new products before everyone else and get access to the people behind the products. In this series, we sit down with the designers, marketers, and brand leaders behind some of the outdoor industry's hottest new products.
In this episode of First Look, our Editor-in-Chief, Kristin Hostetter, sat down with Erika Derylo, brand marketing manager of Merrell to discuss the evolution of the Moab franchise: the new Moab Speed and Moab Flight shoes. Some highlights we cover: The legacy of the iconic ...read more
In this episode of First Look, our Editor-in-Chief, Kristin Hostetter, sat down with Jeff Polke, co-president of GCI Outdoor to discuss the technology behind the spring-loaded Kickback Rocker. Some highlights we cover: How and why GCI incorporated shock absorbers into this ...read more
We love to geek out on gear. And we love talking to other people who feel the same. Sit in on the conversation between two passionate gearheads, SNEWS Editor-in-Chief Kristin Hostetter and founder of Meteorite PR, Eric Henderson, as they break down the details of Salewa's latest ...read more
HOKA ONE ONE is known for its buoyant, 30mm outsoles and decorating the feet of trail and road runners. In its nine years, the France-born running brand has released hiking shoes as one-offs. But HOKA's first complete trail collection launches this week with these three models. ...read more
For years now, we’ve been hearing how synthetic fills are becoming more and more down-like: lighter, more packable, warmer. It’s become somewhat of a tired refrain, and one that many of us quickly write off as marketing hype. Enter the Patagonia Micro Puff. It fooled me, and I ...read more
At Salomon headquarters in Annecy, France, designers and engineers have been working on a groundbreaking manufacturing process that could be game-changing in the world of custom gear. In September, the design center’s doors will open to the public, so that anyone can use its new ...read more
After a seven year hiatus, Tecnica will once again begin selling hiking boots in the U.S. And not just any hiking boots. The new Forge collection is the first ever heat-moldable hiker, and it just might change the boot-fitting game. Heat molding is nothing new in the ski boot ...read more
In anticipation of the fast-approaching Summer Outdoor Retailer show, SNEWS got a sneak peek behind the curtains at CamelBak headquarters in Petaluma, Calif., which houses the innovation lab behind the brand’s Got Your Bak guarantee. CamelBak began down in Texas, in 1989. As ...read more
For the first time ever, BACKPACKER has let the cat out of the bag, announcing its prestigious award winners a few days early to give buyers a heads-up on what to order at #orshow. You’ll get the scoop in only one place: SNEWSnet.com. Four winners were announced on Jan. 4. Check ...read more
