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Camber Outdoors Welcomes Five New Board Members

Camber has five new board members: Katie Carlson, Victoria Payne, Traci Reandeau, Hawi Keflezighi, and Eileen Mulry

  • Make a trade mission to China: SIA invites any supplier, resort, retailer or other business interested in doing business in China to join them on a trade mission in March to learn how to succeed there.
  • Darby Comm announces its Stand Up Partners: Blue Ridge Parkway Foundation and the San Juan Mountains Association will receive pro-bono PR help from the boutique PR & digital marketing agency.
  • Another new REI: A 23,000-foot shop will open in Boca Raton, Florida, this fall. [The Palm Beach Post]
Smiling man in black Backcountry jacket and goggles looking off to the right. Wintery, snowy background with evergreen tree on the right of the frame.

Olympic skier Gus Kenworthy will promote Backcountry's clothing line.

Backcountry partners with athlete: Backcountry announces a new partnership with Olympic silver medalist, actor, and LGBTQ+ advocate Gus Kenworthy. This is the company’s first athlete partnership Backcountry. Kenworthy emerged from the Sochi 2018 Winter Games as an inspirational figure after adopting five stray dogs in Russia.

  • Columbia hires Mickey Mouse: The apparel company is partnering with Disney on a clothing line, complete with mouse ears.
  • Kelly Kraus is back at Cascade Designs: She began her career there about 35 years ago as a sales rep, then moved up through the company to director of sales, before pursuing other opportunities. Now she’s back, to serve as a board member.