SIA

This week, SIA announced the launch of a new campaign aimed at rallying the winter outdoor community around immediate, achievable climate action. The new initiative is called ClimateUnited, and already some big brands in the winter sports industry—Burton, K2, and Rossignol among ...read more

Industry headlines: Intriguing reads from around the web Six-month inclusion training: Leaders at Snowsports Industries America have agreed to participate in a half-year program focused on improving DEI in the winter sports industry. The power of outdoor voters: A new ...read more

Industry headlines: Intriguing reads from around the web Mark Satkiewicz Memorial Fund: After the passing of our colleague Mark Satkiewicz last weekend, a fund has been created in his name to provide gear and resources to Steamboat Springs youth. Celebrate the newest outdoor ...read more

Industry headlines: Intriguing reads from around the web PPE from the co-founder of Granite Gear: Jeff Knight has designed a new tool to help prolong the life of N95 masks. #CurbYourTurns: SIA has launched a new campaign to promote the idea that flattening the curve “has to take ...read more

The best of SNEWS: Top stories we've published recently Incredible community support: In just four days, customers of Alpenglow Sports in Lake Tahoe purchased $75k in gift cards from the retailer to help keep cash flowing. (To help spread similar efforts, share our new campaign, ...read more

Keep up with all the important outdoor news by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected]. Stay up to date and get Industry Buzz delivered to your inbox by signing up for our newsletter. New blood at Camber: Meet ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected]. Mammut is for sale: Conzetta, a Swiss holding company with Mammut Sports Group AG in its portfolio, is making a major pivot to focus on its global sheet metal ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected]. Trade show discussion: We've followed up Cam Brensinger's opinion piece—about reinventing the traditional trade show—with a survey. We want your insight on what ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] Brick and mortar: Coalition Snow is opening a retail location called the "Clubhouse" in Truckee, California. "Not only will you be able to see, touch, and feel ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] Confluence Accords: The number of states that had signed a set of outdoor recreation principles increased from 8 to 13 this week. Leaders from Maine, Michigan, ...read more

Should negotiations between China and the U.S. stay on track, outdoor businesses could be spared from multiple tariff hikes over the next two months. On Friday, President Donald Trump announced that he had reached "phase one" of a trade deal with China, one that includes a halt ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] Industry first: Patagonia today announced that all 61 styles of its waterproof shells are made with recycled materials and sewn in Fair Trade Certified ...read more

After a six-year hiatus, the On-Snow Demo by Snowsports Industries America (SIA) and WWSRA will return to Winter Park Resort in Colorado for the event next February. So far, 1,000 retailers from 39 states and six countries are confirmed for the largest national and international ...read more

Single-use plastic awareness and avoidance was a huge theme at Outdoor Retailer Summer Market last June. And, thanks to brands, attendees, and show management committing to the cause, there was a noticeable reduction of plastic on the show floor, plus lots more water stations ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected]. Released only two days ago, GQ's video of Alex Honnold explaining Hollywood climbing scenes has more than 600,000 views. Not only is Honnold informative, ...read more

Outdoor Retailer brings together some of my favorite people in the world, people I am so grateful to call friends and colleagues. I thoroughly enjoy getting together with these fine people of the outdoor and snowsports industry. But the reality is that the thrice-annual OR shows ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected]. A trail runner was attacked by a mountain lion in Larimer County on Monday afternoon. But it's the mountain lion that didn't survive. With bare hands, the runner ...read more

Klaus Obermeyer, trade and tariffs, and creating emotional connection with omnichannel consumers are only a few of the topics on the agenda for Snowsports Industries America's (SIA) lineup of events before and during the second-ever Outdoor Retailer Snow Show. Over the four days, ...read more

Test the newest skis. Try the latest goggles and helmets. Sing karaoke. These are just a few of the things you'll be able to do during the 2019 On-Snow Demo, hosted by Snowsports Industries America (SIA) and Western Winter Sports Representatives Association (WWSRA). The demo days ...read more

Take everything you see on the showroom floor to the slopes. This year, Copper Mountain Resort is the backdrop of the On-Snow Demo on Feb. 4 and 5. After polling its members and the industry, Snowsports Industries America (SIA) and Western Winter Sports Representatives ...read more

When Outdoor Industry Association posted a letter saying the January Outdoor Retailer show is "still too late for many outdoor brands and likely will not be sustainable for years to come," Snowsports Industries America was taken aback. After the energy and momentum at the first ...read more