If you read anything today, make it Industry Buzz. Here are the latest headlines:
Do you have buzzworthy news tips? Email us at SNEWSedit@aimmedia.com.
- Penn State University apparently thinks hiking, camping, and climbing are too dangerous and risky for its students. University officials will shut down the 98-year old PSU Outing Club at the end of this semester, saying on its website that PSU has “determined that the types of activities in which PSOC engages are above the University’s threshold of acceptable risk for recognized student organizations.”
- Jonathan Nielsen, CEO of Backcountry signed the Camber Outdoors CEO Pledge this week, joining 75 other industry leaders committed to promoting the participation of and leadership opportunities for women. “This past year we focused on improving our internal culture at Backcountry through talent development programs and leadership coaching,” said Nielsen. “Our Women’s Leadership Coalition took steps toward improving training and promoting leadership and networking opportunities for women at Backcountry. As a result, we meaningfully improved gender diversity at Backcountry. While we have much work to achieve our desired goals, the progress in 2017 established a strong foundation, and I could not be happier to sign the CEO Pledge.”
- The courts sided with Nite Ize! based in Boulder, Nite Ize on Tuesday announced their success in a patent infringement case. The brand was granted a general exclusion order by the International Trade Commission, which essentially bars anyone from copying their product and sending it to the U.S.
- After a former NRA president called out YETI for being unsportsmanlike, the cooler brand fired back that they are anything but. Read about what went down.
- Outdoor Retailer Summer Market is creeping up on us. Will your brand be featured in The Daily? Only if you make it happen.
- Tecnica Outdoor, manufacturer of thermo-moldable hiking boots, hired three new sales representatives to support its continued growth. Paul Dukich, with Tokul Creek Marketing Agency, joined the Pacific Northwest team (WA, OR, AK, ID, MT). Conor Brown, with Wasatch Back Sales, joined the intermountain team (UT, WY). And Rob Jones, with Action Sports Agency, joined the Eastern Great Lakes team (MI, IN, OH).
- Adidas appointed Zion Armstrong as president of Adidas North America, effective July 1. Armstrong succeeds Mark King, who decided to step down from his post after a long and successful career at Adidas. Armstrong has been with the company since 1998 when he started as a product manager for footwear in New Zealand. He then worked his way up to co-leading Adidas North America as general manager together with King since June 2015
- Columbia Sportswear Company last week announced the appointment of Snow Burns to serve as global vice president of marketing for the Mountain Hardwear brand. In her new role, Snow will be based at Mountain Hardwear’s headquarters in Richmond, California, where she will develop and drive all aspects of the brand’s integrated marketing strategy.