Woman on dock carrying a YETI cooler and fishing rods

Premium YETI coolers have seen explosive growth since the company was founded in 2006.

YETI is an Austin, Texas-based company that is known primarily for its high-end hard-sided coolers, YETI also makes vacuum-insulated stainless-steel drinkware, soft coolers, and accessories. YETI was founded in 2006 by two brothers and passionate fishermen, Roy and Ryan Sieders, who simply felt that they could build a better, more durable mousetrap.