Hot New Product of the Week: YETI Hopper

Once again, YETI reinvented its popular soft-sided cooler.
Publish date:
product shot of YETI Hopper M30 cooler

The new YETI Hopper M30 is leakproof and tough as nails.

Hot New Products are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.

Pitched by YETI:

We've added another cooler to our soft-sided collection, the Hopper M30. This new cooler features a leak-resistant HydroShield magnetized closure and a 50-percent wider opening that provides better ice retention and usability. Users don't have to worry about punctures, abrasions, mildew, and UV rays because our high-density fabric resists it all.

We're committed to providing our customers with the most innovative and highest quality gear on the market to use as they pursue their active adventures. We know the HopperM30 design will deliver incredible portability, durability, and ice retention, and we’re excited to officially introduce it to consumers.

Available now for a limited time for $300 at

Do you have a new product or company you want to pitch? Here's how to do it.



YETI branches out

The brand that built its reputation on keeping cool in extreme heat is branching out, while still maintaining its reputation for supreme burliness. The fall 2017 product launch at YETI’s flagship store this week in Austin, Texas, marked the brand's entry into new categories, as more