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Pitched by Joe Boyle, brand president of Columbia:
We recently launched the SH/FT Collection–our newest footwear line inspired by today’s rapid urbanization and the growing movement to seek balance outdoors. Combining the best of style and function, the SH/FT Collection is made to move from pavement to path.
For more than 80 years, Columbia Sportswear has been committed to unlocking the outdoors for everyone. The SH/FT footwear collection takes this one step further, providing peak performance and function for the trail, without sacrificing style.
The key attributes of the collection include:
• Modern aesthetic with high-energy color options and athletic comfort
• SH/FT midsole, featuring a dual compound cushioning composite that offers high resiliency for long lasting use and exceptional energy return
• All-terrain traction for use on a variety of surfaces
• Deconstructed knit upper for all-day comfort and wearability
• OutDry, Columbia’s best-in-class waterproof breathable technology
The SH/FT Collection launched globally in August, with four styles in both men’s and women’s sizes and colorways in select Columbia locations and online.
Available now for $130 at Columbia.com.
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