Hot New Product of the Week: Columbia SH/FT Collection
Hot New Products are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.
Pitched by Joe Boyle, brand president of Columbia:
We recently launched the SH/FT Collection–our newest footwear line inspired by today’s rapid urbanization and the growing movement to seek balance outdoors. Combining the best of style and function, the SH/FT Collection is made to move from pavement to path.
For more than 80 years, Columbia Sportswear has been committed to unlocking the outdoors for everyone. The SH/FT footwear collection takes this one step further, providing peak performance and function for the trail, without sacrificing style.
The key attributes of the collection include:
• Modern aesthetic with high-energy color options and athletic comfort
• SH/FT midsole, featuring a dual compound cushioning composite that offers high resiliency for long lasting use and exceptional energy return
• All-terrain traction for use on a variety of surfaces
• Deconstructed knit upper for all-day comfort and wearability
• OutDry, Columbia’s best-in-class waterproof breathable technology
The SH/FT Collection launched globally in August, with four styles in both men’s and women’s sizes and colorways in select Columbia locations and online.
Available now for $130 at Columbia.com.
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