Hot New Products are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Pitched by YETI: We've added another cooler to our soft-sided collection, the Hopper M30. This new cooler features a leak-resistant HydroShield ...read more
World champion downhill racer and X-Games gold medalist Myles Rockwell took his RovR cooler on a ride for the ultimate test of its lightweight bike hitch. Will his 24 beers spill or will they stay safe and secure? The RollR 45 (MSRP $369) features 9-inch puncture-resistant ...read more
A Florida district court yesterday dismissed a class-action lawsuit against Dometic, an RV refrigerator and cooler manufacturer, that alleged that certain products corrode, leak gas, and pose a fire risk. Dometic is a popular brand among RVers because the fridges hook up to a ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] Outdoor Industry Association released this statement regarding the recent restart on the U.S./China trade talks: “We welcome news that there is a pause in the ...read more
In December 2018, expanded polystyrene (EPS) foam—more commonly known as Styrofoam—was officially banned from Maui's shores. Darrell Jobe, who was vacationing on those pristine beaches the same weekend, was completely on board with the idea. Upon entering a store to find a ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected]. The Plastic Impact Promise is catching real traction with more than 70 brands signed up as part of The Alliance. Teton Gravity Research recently wrote about the ...read more
ORCA CEO Cliff Walker spends much of the year on the road, in business attire, selling his brand's coolers and drinkware. So when he’s home working in the Nashville headquarters, he comes casual, dressed in earth-toned shorts and a T-shirt. That down-to-earth approach is a good ...read more
YETI Coolers is taking to Wall Street for the second time. The Texas-based maker of luxury coolers filed an IPO last week, just seven months after it withdrew its first filing with the Security and Exchange Commission (SEC). Despite facing a number of challenges this ...read more
Tom DeFrancia filed his first patent on a cooler back in 2006 but abandoned finalizing it due to red tape with the patent office. It was the same year YETI launched its premium roto-molded coolers to the world, instantly creating a new, multimillion dollar market. DeFrancia ...read more
Right now, coolers are more customizable and personal than ever before. Most recently, in January 2018, OtterBox launched a wheel set that snaps into place below the brand’s 45-quart and 65-quart coolers. “Customers can customize their cooler. Some people don’t want wheels at ...read more
Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with A.J. Gonzales, founder of Infinite Coolers. The days of struggling to lug a cooler from Point A to Point B are over. As ...read more
Hard-sided or soft-sided, 40 quarts or lunch-box sized, on your back or on wheels—we know everyone has a preference. With so many different options nowadays, we just want to know which brand keeps ice the longest and therefore, keeps beer, snacks, and other essentials the ...read more
At OtterBox, we have always believed that the outdoors belong to everyone. As a brand, it isn’t our job to define the outdoor experience, we just have the privilege of enabling it. OtterBox began like many start-ups – built on a dream, created out of my garage ...read more
