Keep up by reading Industry Buzz. Here are today's top headlines:

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• The Plastic Impact Promise is catching real traction with more than 70 brands signed up as part of The Alliance. Teton Gravity Research recently wrote about the unified effort to reject single-use plastic at Outdoor Retailer and make the show more sustainable. Join the movement here.

• "Punishments for saying/doing/believing the wrong thing include shaming, scolding, calling out, isolating, or eviscerating someone’s social standing. Discipline and punishment has been used for all of history to control and destroy people. Why is it being used in movements meant to liberate all of us?" This recent blog post raises some of the same questions that DEI leaders in the outdoor industry are asking. Read up on the SHIFT controversy.

• Speaking of sustainability, Igloo just released a biodegradable $10 cooler as an alternative to the Styrofoam ones. It goes on sale exclusively at REI stores starting May 1, with a wider retail rollout set for later this summer.

• A new brand has emerged to cater to women: Big Hollow Designs. Founder Nadia Burton is dedicated to making quirky products, such as scarves, skirts, and a utility vest for snowboarders and skiers. Read more of her story here.

• Up until the end of National Parks Week on April 28, you can virtually visit 31 parks as part of Google Earth’s “Voyager” project.

• Grassroots Outdoor Alliance welcomed Tecnica and Fjällräven to their national vendor partner network. The brands will enjoy their first event as members at Grassroots Connect this June in Knoxville, Tennessee.

• Boulder, Colorado, event: Jeff Blumenfeld is launching his book Travel with Purpose: A Field Guide to Voluntourism at Boulder's Fjällräven store from 6 to 8 p.m. on Thursday.

• Another study found that customers are willing to pay more for sustainability. According to a CGS 2019 U.S. Consumer Sustainability Survey, more than two-thirds of Americans consider sustainability when making a purchase and are willing to pay more. 

• United By Blue and Maker's Mark have teamed up to remove 75,000 pounds of trash from the world’s oceans and waterways as part of the bourbon brand’s #CocktailsForCleanups initiative.

• Mountain Khakis has hired Gerten Outdoors as the sales representatives for the Central Territory, which includes, Missouri, Iowa, Illinois, Wisconsin, Minnesota, North Dakota, and South Dakota.

• Oboz Footwear announced that Freestone Sales Group will represent the brand in Colorado, New Mexico, Utah, and Wyoming.