Industry Buzz: United By Blue, Mountain Khakis, Tecnica and Fjällräven, Big Hollow Designs, and a biodegradable cooler

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  • The Plastic Impact Promise is catching real traction with more than 70 brands signed up as part of The Alliance. Teton Gravity Research recently wrote about the unified effort to reject single-use plastic at Outdoor Retailer and make the show more sustainable. Join the movement here.
  • "Punishments for saying/doing/believing the wrong thing include shaming, scolding, calling out, isolating, or eviscerating someone’s social standing. Discipline and punishment has been used for all of history to control and destroy people. Why is it being used in movements meant to liberate all of us?" This recent blog post raises some of the same questions that DEI leaders in the outdoor industry are asking. Read up on the SHIFT controversy.
REI selling compostable cooler from Igloo
  • A new brand has emerged to cater to women: Big Hollow Designs. Founder Nadia Burton is dedicated to making quirky products, such as scarves, skirts, and a utility vest for snowboarders and skiers. Read more of her story here.
  • Grassroots Outdoor Alliance welcomed Tecnica and Fjällräven to their national vendor partner network. The brands will enjoy their first event as members at Grassroots Connect this June in Knoxville, Tennessee.
Fjällräven poster for Boulder event
  • United By Blue and Maker's Mark have teamed up to remove 75,000 pounds of trash from the world’s oceans and waterways as part of the bourbon brand’s #CocktailsForCleanups initiative.
  • Oboz Footwear announced that Freestone Sales Group will represent the brand in Colorado, New Mexico, Utah, and Wyoming.