Adidas Outdoor

Greg Thomsen has had almost every job imaginable in the outdoor industry: a climbing guide, a sales rep, a specialty outdoor retailer, a product designer, owner of Mountainsmith, co-founder of Wilderness Experience. For the last decade, Thomsen has served as the chief outdoor ...read more

Last year, the Super Bowl, one of the largest events in the country with more than 100,000 attendees, sought to keep 90 percent of waste out of landfills and send 10 percent to a waste-to-energy plant. Due to its magnitude, some were skeptical. But they pulled it off. Now, it's ...read more

When baristas offer single-use cups and food vendors offer reusable utensils, most of us have begun to say, "No, thanks, I'll use my own." We do this because we understand that single-use plastic is a burden to our beloved planet. As we count down to Outdoor Retailer Summer ...read more

Truth: Single-use plastic sucks. We all know it. So let’s do something about it at our biggest convergence as an industry: Outdoor Retailer. Minimizing our impact on the planet is central to so many of our brands, yet we consume untold amounts of single-use plastic at our most ...read more

adidas’s new Polartec PowerAir Fleece Jacket’s sustainability story scores major points. Five years in the making, Polartec developed a new textile process that encases the insulating lofted fibers during the knitting stage of production. The continuous yarn sheds and pills five ...read more

Keep up on the news, even among the trade show madness. Here are today's top headlines: Have a news tip? Email us at [email protected]. During the Industry Breakfast, Outdoor Industry Association (OIA), Snowsports Industries America (SIA) and the National Ski Areas ...read more

Small plastics are a big problem. The more scientists look for microplastics (or tiny plastic particles smaller than 5mm—about the size of a sesame seed), the more they find, even in seemingly pristine areas such as polar regions, glaciers, and river headwaters worldwide. And ...read more

In the future, your favorite performance wool layer could be designed by one of ten young innovators from across the world. The Woolmark Company along with adidas have created the Woolmark Performance Challenge, a new annual competition recognizing the next generation of ...read more

After teaching himself how to climb at iconic formations in California, Charles David Cole III went on to create more than 1,000 first ascents, some dangerous and solo, on big walls in Yosemite Valley. Cole founded Five Ten in 1985, which was named after the grade in the Yosemite ...read more

LOS ANGELES (July 3, 2018) – Building upon the success of its lifestyle and outerwear designed for active urban consumers, adidas Outdoor, the athletic brand in the outdoors, today debuted an expanded apparel line with an updated Climb the City collection for indoor climbing ...read more

How good of an investment is the outdoor and recreation industry on Wall Street? A SNEWS analysis shows the sector has outpaced broader market indices such as the S&P; 500 and Dow Jones Industrial Average with healthy gains during the past five years, albeit still lagging behind ...read more

If you read anything today, make it Industry Buzz. Here are the latest headlines: Do you have buzzworthy news tips? Email us at [email protected]. Penn State University apparently thinks hiking, camping, and climbing are too dangerous and risky for its students. University ...read more