Backbone Media
Industry Buzz: A tragic loss, Helly Hansen jacket drive, an emotional Deb Haaland, a bike heist, new hires
Tragedy: Writer and adventurer Roy Wollack died in a mountain biking accident last weekend. [LA Times] 13 Helly Hansen stores across the country are hosting jacket drives to support local organizations supporting homeless, at-risk youth, and disabled populations. Stores are ...read more
Industry Buzz: Squaw Valley changes name, Hipcamp buys competitor, 330-mile hike, cashing in on #VanLife, gear shortages
Industry headlines: Intriguing reads from around the web Squaw Valley to change name: The California ski resort will rebrand in response to renewed focus on insensitive language in the outdoor industry. [The Inertia] Hipcamp completes acquisition: The San Francisco-based startup ...read more
Industry Buzz: Camber, Backcountry, SIA, Mickey Mouse, B-Corps, and lots of new hire news
Keep up with all the important outdoor news by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Stay up to date and get Industry Buzz delivered to your inbox by signing up for our newsletter. New blood at Camber: Meet ...read more
Industry Buzz: Outdoor City, Jeremy Jones and POW, Rue Mapp, PrimaLoft, Rumpl, and more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com This weekend: SNEWS Assistant Editor Amelia Arvesen is heading to Bend, Oregon, to attend a new outdoor festival called Outdoor City USA. Bikes will be abundant, ...read more
The Plastic Impact Alliance is now 96 brands strong. Will you join?
Last year, the Super Bowl, one of the largest events in the country with more than 100,000 attendees, sought to keep 90 percent of waste out of landfills and send 10 percent to a waste-to-energy plant. Due to its magnitude, some were skeptical. But they pulled it off. Now, it's ...read more
Show floor buzz: Eagle Creek, Awayco, KENJI Award, Snow Peak, fire alarm, and more
Keep up on the news, even among the trade show madness. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. "The notion that people of color are not already outdoors is a myth perpetuated in America to exclude us." Pick up The Voice at Booth ...read more
Industry Buzz: Plastic ban, KAVU in Europe, Blizzard/Tecnica, Backbone Media, Hayter Communications, and more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Going to Outdoor Retailer Snow Show? Connect with us and grab a copy of The Voice at our booth and launch parties. Bye-bye plastic: European Union member states ...read more
"F cancer, I'm going skiing"
There aren’t many feel-good stories about a bunch of white guys with shaved heads in 2018, but here’s one. After three rounds of chemo to treat Hodgkins Lymphoma, John DiCuollo —the longtime PR pro for Backbone Media, who is ubiquitously known across the outdoor industry by his ...read more
Klean Kanteen employees hit hard by Camp Fire
As a wildfire chased people from the town of Paradise, California, the traffic flooded right past Klean Kanteen’s headquarters in Chico. All four lanes of the highway were routed so traffic flowed only out of town. For difficult hours, some Klean Kanteen employees stood by that ...read more
HANAH Launches First Turmeric Supplement Sourced Directly From the Himalayan Kingdom of Bhutan
VENICE, Calif. – October 25, 2018 – HANAH, the creator of Ayurvedic superfood HANAH ONE, today announced the launch of HANAH Turmeric+, the first turmeric root (Curcuma longa) and black pepper herbal supplement blend from the kingdom of Bhutan available in the United States. One ...read more
Earth Treks and Planet Granite Announce Parent Company, El Cap
DENVER, Colo. (September 22, 2018) – Earth Treks Climbing and Fitness and Planet Granite Climbing, Yoga and Fitness today announced the change of their corporate parent name to El Cap Holdings, LLC. The new name embraces both brands and pays homage to an iconic climbing feature ...read more
Inboard Introduces World’s Most Advanced Electric Scooter
SANTA CRUZ, Calif. (September 20, 2018) - Inboard Technology, the creator of the best-selling M1 Electric Skateboard, today announced its newest product, the Glider Electric Scooter. Inboard recently raised $8 million in Series A funding to develop pioneering urban ...read more
Earth Treks Opens North America’s Largest Climbing Gym
ENGLEWOOD, Colo. (August 31, 2018) – Earth Treks Climbing and Fitness announced today the official opening of North America’s largest indoor climbing gym. The 53,000 square foot facility in Englewood, Colorado will feature world-class climbing and bouldering, along with amenities ...read more
Inboard Technology Rolls with Backbone Media
SANTA CRUZ, Calif. (August 16, 2018) – Inboard Technology, a company committed to urban transportation solutions and the creator of the best-selling M1 Electric Skateboard, has hired Backbone Media as its public relations agency of record. Co-founded by a mechanical engineer and ...read more
HANAH Launches Cordyceps+, A Rare All-Natural Medicinal Mushroom Blend Wild-Harvested Directly From the Himalayas of Bhutan
VENICE, Calif. – August 15, 2018 – HANAH, the creator of Ayurvedic superfood HANAH ONE, today announced the launch of its 2018 harvest of Cordyceps+, its first product from the kingdom of Bhutan, considered to be the “land of medicinal herbs.” HANAH Cordyceps+ is a powerful ...read more
CampMaid Names Backbone Media Agency of Record
SALT LAKE CITY, Utah. (August 2, 2018) – CampMaid, maker of multi-use outdoor cooking tools, has hired Colorado-based Backbone Media as its agency of record. Backbone will handle CampMaid’s public relations and media buying and planning initiatives going forward. Founded in 2013 ...read more
HANAH Names Backbone Media PR Agency of Record
DENVER, Colo. (June 28, 2018) – HANAH LIFE, the creator of Ayurvedic superfood HANAH ONE, has hired Backbone Media as its public relations agency of record. The Colorado-based agency will handle HANAH’s media outreach moving forward. Founded in 2015 by athlete and entrepreneur, ...read more
POC Expands Global Marketing Team
PARK CITY, Utah (June 26, 2018) — POC, a leading manufacturer of ski and cycling helmets, eyewear, apparel and protection, has elevated key team members to global marketing positions to support brand and digital communications for the Swedish brand. David DeMartini, based in ...read more
Matador Packable Adventure Gear Introduces FlatPak Series of Travel Accessories
BOULDER, Colo. (June 18, 2018) – Matador Packable Adventure Gear, the award-winning producer of portable travel gear, today introduced its FlatPak series, a new collection of travel accessories designed for ultralight adventure. The new series, featuring the FlatPak Toiletry ...read more
Planet Granite Announces Two New Climbing Gyms in Chicago
CHICAGO, Ill. (June 7, 2018) – Planet Granite Climbing, Yoga and Fitness announced today that it will begin construction on two new climbing gyms in Chicago. One location, located directly adjacent to Wrigley Field, will feature three floors and 40,000 square feet of bouldering, ...read more
Decibullz Launches Molded Professional Acoustic Filters
FORT COLLINS, Colo. (June 4, 2018) –Decibullz, the industry leader in DIY custom moldable earpieces, today launched a new product for music lovers and audio professionals – Professional Custom Molded Acoustic Filters. The new Professional Filters provide a true, tuned, and flat ...read more
Industry Buzz: Ann Krcik celebration, new Everest record, Ortovox recall, Climbing Grief Fund, plus people on the move
Don't go a day without reading Industry Buzz. Here are today's top headlines: Have a news tip? We've created a new form where you can submit tips and story ideas. We'll be checking it often to ensure we don't miss anything. Hundreds of people gathered on Monday in the Bay area ...read more