There aren’t many feel-good stories about a bunch of white guys with shaved heads in 2018, but here’s one. After three rounds of chemo to treat Hodgkins Lymphoma, John DiCuollo —the longtime PR pro for Backbone Media, who is ubiquitously known across the outdoor industry by his ...read more
As a wildfire chased people from the town of Paradise, California, the traffic flooded right past Klean Kanteen’s headquarters in Chico. All four lanes of the highway were routed so traffic flowed only out of town. For difficult hours, some Klean Kanteen employees stood by that ...read more
VENICE, Calif. – October 25, 2018 – HANAH, the creator of Ayurvedic superfood HANAH ONE, today announced the launch of HANAH Turmeric+, the first turmeric root (Curcuma longa) and black pepper herbal supplement blend from the kingdom of Bhutan available in the United States. One ...read more
DENVER, Colo. (September 22, 2018) – Earth Treks Climbing and Fitness and Planet Granite Climbing, Yoga and Fitness today announced the change of their corporate parent name to El Cap Holdings, LLC. The new name embraces both brands and pays homage to an iconic climbing feature ...read more
SANTA CRUZ, Calif. (September 20, 2018) - Inboard Technology, the creator of the best-selling M1 Electric Skateboard, today announced its newest product, the Glider Electric Scooter. Inboard recently raised $8 million in Series A funding to develop pioneering urban ...read more
ENGLEWOOD, Colo. (August 31, 2018) – Earth Treks Climbing and Fitness announced today the official opening of North America’s largest indoor climbing gym. The 53,000 square foot facility in Englewood, Colorado will feature world-class climbing and bouldering, along with amenities ...read more
SANTA CRUZ, Calif. (August 16, 2018) – Inboard Technology, a company committed to urban transportation solutions and the creator of the best-selling M1 Electric Skateboard, has hired Backbone Media as its public relations agency of record. Co-founded by a mechanical engineer and ...read more
VENICE, Calif. – August 15, 2018 – HANAH, the creator of Ayurvedic superfood HANAH ONE, today announced the launch of its 2018 harvest of Cordyceps+, its first product from the kingdom of Bhutan, considered to be the “land of medicinal herbs.” HANAH Cordyceps+ is a powerful ...read more
SALT LAKE CITY, Utah. (August 2, 2018) – CampMaid, maker of multi-use outdoor cooking tools, has hired Colorado-based Backbone Media as its agency of record. Backbone will handle CampMaid’s public relations and media buying and planning initiatives going forward. Founded in 2013 ...read more
DENVER, Colo. (June 28, 2018) – HANAH LIFE, the creator of Ayurvedic superfood HANAH ONE, has hired Backbone Media as its public relations agency of record. The Colorado-based agency will handle HANAH’s media outreach moving forward. Founded in 2015 by athlete and entrepreneur, ...read more
PARK CITY, Utah (June 26, 2018) — POC, a leading manufacturer of ski and cycling helmets, eyewear, apparel and protection, has elevated key team members to global marketing positions to support brand and digital communications for the Swedish brand. David DeMartini, based in ...read more
BOULDER, Colo. (June 18, 2018) – Matador Packable Adventure Gear, the award-winning producer of portable travel gear, today introduced its FlatPak series, a new collection of travel accessories designed for ultralight adventure. The new series, featuring the FlatPak Toiletry ...read more
CHICAGO, Ill. (June 7, 2018) – Planet Granite Climbing, Yoga and Fitness announced today that it will begin construction on two new climbing gyms in Chicago. One location, located directly adjacent to Wrigley Field, will feature three floors and 40,000 square feet of bouldering, ...read more
FORT COLLINS, Colo. (June 4, 2018) –Decibullz, the industry leader in DIY custom moldable earpieces, today launched a new product for music lovers and audio professionals – Professional Custom Molded Acoustic Filters. The new Professional Filters provide a true, tuned, and flat ...read more
Don't go a day without reading Industry Buzz. Here are today's top headlines: Have a news tip? We've created a new form where you can submit tips and story ideas. We'll be checking it often to ensure we don't miss anything. Hundreds of people gathered on Monday in the Bay area ...read more