Industry headlines: Intriguing reads from around the web
Squaw Valley to change name: The California ski resort will rebrand in response to renewed focus on insensitive language in the outdoor industry. [The Inertia]
Hipcamp completes acquisition: The San Francisco-based startup often referred to as the “Airbnb of camping” has purchased its Australian counterpart, Youcamp. [Skift]
Hiking across Colorado: Patricia Cameron, founder of Blackpackers, completed a 330-mile hike from Denver to Durango on Thursday. [CBS Denver]
New DEI partnership: Mammut and The Lady Alliance have teamed up on a new effort to promote diversity, equity, and inclusion in the outdoors.
New companies cashing in on #VanLife: These three startups are going all-in on selling the remote, flexible lifestyle Millennials (ostensibly) crave. [Outside Online]
Gear flying off the shelves: Just as in the U.S., Canadians find themselves fighting to get their hands on gear as people flock to the outdoors. [CBC]
Ski Utah partners with Backbone Media: The marketing arm of the Utah Ski and Snowboard Association has named the Colorado-based PR firm as its agency of record.
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Meet our new editor: Kiran Herbert has joined the SNEWS team as a contributing editor.