Industry headlines: Intriguing reads from around the web

Words aren’t enough: Social media posts are a start, but we need far more than lip service to address structural racism in America. [Backpacker]

Fund BIPOC nonprofits: Kula Cloth has announced a collaboration with artist Latasha Dunston and activist Teresa Baker to raise money for nonprofits improving access to the outdoors for people of color.

POW's annual DC Lobby Damp goes virtual: Protect Our Winters has adapted the event to the constraints of the pandemic by turning it into a weeklong virtual "lobby camp."

The shifting strategy of ski towns: With drastically altered consumer behavior due to the pandemic, ski town are rewriting their playbooks. [Outside Online]

Avoid the crowds: Social distancing is still vitally important. As national parks start to reopen, consider these less-traveled alternatives to some of the nation's most popular public spaces. [The New York Times]

A competition to support local businesses: If you live in Boulder, Colorado, consider signing up for Front Door Classics, a new biking and running challenge to support local companies.

Harness the power of Google: This webinar from Locally will teach you how to add your inventory to "Surfaces Across Google" for greater exposure.

The best of SNEWS: Top stories we've published recently

Old favorites: In an effort to amplify BIPOC voices this week, we're republishing some of our favorite pieces from the SNEWS archives. Revisit James Edward Mills' essay about the road to a more diverse outdoor industry, Ron Griswell on how to value your own creative work, and Rue Mapp on the origin of Outdoor Afro.

Is your company doing enough? Take our two-minute survey and tell us what you think of employer's response to racial injustice.

Columbia closes stores: The brand shut all its stores for the George Floyd memorial yesterday.

Grassroots launches Connect Hub: GOA has come out with a new digital tool to make the spring buying cycle easier for brands and retailers.

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Industry Buzz: Ski resorts prep for a pandemic season, the GAOA's impact, helping BIPOC youth get outside, RAB and Lowe Alpine team up, repurposing your Patagonia vest

Industry headlines: Intriguing reads from around the web' Ski season contingency plans: The town council of Breckenridge, Colorado, met this week to discuss ways to entice winter tourists that don’t involve skiing, in case the pandemic shuts down resorts again. [Summit Daily] ...read more

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Industry Buzz: Addressing intolerant language, national park danger, the future of outdoor, discussing diversity with a congressman, small town activism

Industry headlines: Intriguing reads from around the web Yeti Cycles updates its language: In response to concerns about insensitivity toward Indigenous communities in the U.S., the brand will soon drop the word “tribe” from all its marketing material and brand language. ...read more

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Industry Buzz: Follow words with action, BIPOC adventure grant, Great Outdoors Month, national park climbing

Industry headlines: Intriguing reads from around the web Words require action: A wonderful reminder to the outdoor industry that, when it comes to supporting BIPOC members of your community, hashtags and black squares on Instagram are not enough. [Medium] Save the travel photo ...read more

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Industry Buzz: Vail CEO donation, U.S. Ski and Snowboard, Yosemite, experiences with racism, NEPA

Industry headlines: Intriguing reads from around the web Vail CEO gives back: The chief executive of Vail Resorts, Rob Katz, has pledged an $11.7 million donation to support coronavirus relief efforts, racial justice reform, and other causes crucial to the moment. U.S. Ski and ...read more

A tag on a Patagonia shirt being lifted to reveal a message on the underside: "Vote the assholes out."

Industry Buzz: Patagonia hides political message on clothing tags, body recovered in Colorado, ski ticket changes, Jeremy Jones, outdoor voters

Industry headlines: Intriguing reads from around the web Vote the assholes out: Patagonia hid a provocative message on the back of some clothing tags this season. People just recently noticed, and the revelation is now making waves on the internet. [BACKPACKER] Body recovered in ...read more

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Industry Buzz: Anti-racism in the industry, MEC layoffs, new adventure travel data, BACKPACKER video series, tariff exclusions

Industry headlines: Intriguing reads from around the web Building anti-racism in the outdoors: Transforming the industry will require immediate, deliberate, and sustained action. [Outside Online] MEC in trouble: The Canadian retailer announced more layoffs as a direct result of ...read more

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Industry Buzz: Unpaid internships must go, Great American Outdoors Act, New Mexico wins grant money, insurance for skiers, algal bloom in Zion

Industry headlines: Intriguing reads from around the web Outdoor industry, pay your interns: Jon Stewart explains why unpaid internships propagate inequality, a reality many outdoor companies might do well to consider. Parks grapple with safety: Americans are impatient to visit ...read more

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Industry Buzz: MEC ignores protesters, Dick's to eliminate single-use plastic, new climbing rules in Nepal, race and the ski industry, rising demand for outdoor education

Industry headlines: Intriguing reads from around the web MEC forges ahead with sale: Defying the pleas of co-op members who oppose the company’s sale to an American investment firm, MEC leaders pushed ahead with the acquisition this week, saying the deal must close. [Coast ...read more

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Industry Buzz: E-bike boom, SOAR Act, tick bite vs. Covid-19 symptoms, a new travel survey, calling out racism, DEI town hall discussion

Industry headlines: Intriguing reads from around the web E-bike sales set to boom: “We believe a lot of this momentum will remain,” experts say of the recent traction in e-bike sales. [Bicycle Retailer] Outdoor tech company gets big funding: Arrive Outdoors, a gear rental ...read more