Industry headlines: Intriguing reads from around the web

Words aren’t enough: Social media posts are a start, but we need far more than lip service to address structural racism in America. [Backpacker]

Fund BIPOC nonprofits: Kula Cloth has announced a collaboration with artist Latasha Dunston and activist Teresa Baker to raise money for nonprofits improving access to the outdoors for people of color.

POW's annual DC Lobby Damp goes virtual: Protect Our Winters has adapted the event to the constraints of the pandemic by turning it into a weeklong virtual "lobby camp."

The shifting strategy of ski towns: With drastically altered consumer behavior due to the pandemic, ski town are rewriting their playbooks. [Outside Online]

Avoid the crowds: Social distancing is still vitally important. As national parks start to reopen, consider these less-traveled alternatives to some of the nation's most popular public spaces. [The New York Times]

A competition to support local businesses: If you live in Boulder, Colorado, consider signing up for Front Door Classics, a new biking and running challenge to support local companies.

Harness the power of Google: This webinar from Locally will teach you how to add your inventory to "Surfaces Across Google" for greater exposure.

The best of SNEWS: Top stories we've published recently

Old favorites: In an effort to amplify BIPOC voices this week, we're republishing some of our favorite pieces from the SNEWS archives. Revisit James Edward Mills' essay about the road to a more diverse outdoor industry, Ron Griswell on how to value your own creative work, and Rue Mapp on the origin of Outdoor Afro.

Is your company doing enough? Take our two-minute survey and tell us what you think of employer's response to racial injustice.

Columbia closes stores: The brand shut all its stores for the George Floyd memorial yesterday.

Grassroots launches Connect Hub: GOA has come out with a new digital tool to make the spring buying cycle easier for brands and retailers.