Weekend Watch: Rue Mapp's journey

Outdoor Afro's origin story starts with Mapp's connection to nature.
Author:
Publish date:

Hailing from Oakland, California, Rue Mapp sheds light on her journey to founding Outdoor Afro, a non-profit organization that aims to connect black people nationwide to the outdoor experience. The video is part of The North Face's Mentors series. In summary, Mapp is amazing and these five minutes are worth your time.

Related

Outdoor City at Mt. Bachelor

Industry Buzz: Outdoor City, Jeremy Jones and POW, Rue Mapp, PrimaLoft, Rumpl, and more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com This weekend: SNEWS Assistant Editor Amelia Arvesen is heading to Bend, Oregon, to attend a new outdoor festival called Outdoor City USA. Bikes will be abundant, ...read more

vladimir-kudinov-orng-mDXPnk-unsplash

Industry Buzz: $2B sustainability fund, Rue Mapp, a record-breaking heliskier, outdoor industry leadership, GearJunkie's new head editor

Industry headlines: Intriguing reads from around the web $2 billion for sustainability: Amazon has announced the creation of a new Climate Pledge Fund to invest in sustainable technologies and work toward the ecommerce giant's goal of carbon neutrality by 2040. [TechCrunch] Rue ...read more

Great Smoky Mountain, the nation's most-visited national park, has released a plan for reopening. Courtesy Unsplash.

Industry Buzz: Ski resort openings, On Running, Rue Mapp, Merrell's new film

Industry headlines: Intriguing reads from around the web Ski resorts open: Some Oregon ski areas are gearing up to reopen. [Oregon Public Broadcasting] Shoe launch during the pandemic: Why did On Running launch a new product during the coronavirus crisis? [Fast Company] Q&A with ...read more

Screen Shot 2020-06-19 at 3.16.53 PM

Juneteenth: Celebrating Black outdoor leaders

To honor the 155th celebration of Juneteenth, we wanted to take a moment to honor some of the amazing people working to advance diversity, equity, and inclusion within our industry. As recent events have taught us, we have a long way to go before the industry—and society at ...read more

Joe in the Narrows, Find Me film

'Find Me' is a quirky film for every level of adventurer

When Joe's friend goes missing, the outdoor newbie hikes out of his comfort zone and goes searching for her in Zion, Yosemite, Death Valley, and other beloved National Parks. Along the journey, he ultimately finds himself by connecting to nature. Find Me, the full-length indie ...read more

TV_opening the gates graphic crop

The challenges of inclusivity: Opening the gates

This story is the first of three examining how the path to equity and inclusivity in the outdoor industry is full of halting steps. Diversity is an easy sell. Make the outdoors more welcoming? Sure thing. Be more progressive? Done. Widen the industry's consumer base? But of ...read more

Mi Mama presented by Merrell

Thanks to all the outdoor mamas

Leading in to Mother's Day weekend, Merrell's latest short film features one athlete's upbringing and her true origin story of how she became connected to nature through her mother's inspiration. Nadia Mercado is a skydiver, a runner, a climber, and a cardiac nurse, and her ...read more

mountain of storms

Mountain of Storms' 50th anniversary

The year was 1968 in California. A group of five friends who called themselves the Fun Hogs—Yvon Chouinard, Doug Tompkins, Dick Dorworth, Chris Jones, and Lito Tejada-Flores—crammed into an old van and surfed, skied, and climbed their way south toward Patagonia in South America. ...read more

Women speaking on a panel in the Camp area of Outdoor Retailer

Day 3: Make time for these 5 events

1. Camber Outdoors Thought-Leader Keynote 7 to 9 a.m. at the McNichols Civic Center Building, 144 W. Colfax Ave.: Speakers Steve Rendle, chairman and CEO of VF Corporation, and Rue Mapp, CEO and founder of Outdoor Afro, will lead a talk about diversity and being purpose-led ...read more