Industry headlines: Intriguing reads from around the web Words aren’t enough: Social media posts are a start, but we need far more than lip service to address structural racism in America. [Backpacker] Fund BIPOC nonprofits: Kula Cloth has announced a collaboration with artist ...read more
Industry headlines: Intriguing reads from around the web Ski resorts open: Some Oregon ski areas are gearing up to reopen. [Oregon Public Broadcasting] Shoe launch during the pandemic: Why did On Running launch a new product during the coronavirus crisis? [Fast Company] Q&A with ...read more
"The very first concept to understand is that this all comes down to a brewing war between Google and Amazon." That's how Mike Massey, founder of the ecommerce platform Locally, described the recent announcement from Google that the tech giant will start listing products from ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com Climate champions: Fjällräven on Monday joined the United Nations Fashion Industry Charter for Climate Action, which is aiming for a net-zero emissions economy in ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com For Patagonia dealers: The brand has teamed up with Locally to lead shoppers to the best stores to complete their purchase nearby. With the new Locally ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com We're a FOLIO finalist! The Voice is a finalist for the best business-to-business launch and best editorial use of data for our story Sex, Power, and the Outdoor ...read more
Picture this: a customer walks into a specialty retail shop, spends an hour chatting with a sales associate to find just the right pair of shoes—then heads out empty-handed to go buy that exact pair online. This frustrating situation has played out in countless retail shops ...read more
It’s safe to say American shoppers don’t go to Walmart looking for top-of-the line backpacks, winter expedition apparel, and mountaineering gear. But the big box discounter challenged that assumption with the launch of a premium outdoor store last week. “When’s the last time you ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? We've created a new form where you can submit tips and story ideas. We are heartbroken to hear that Charlotte Fox, the 61-year-old accomplished high-altitude mountaineer, tragically died last ...read more
Successfully producing outdoor gear used to be such a simple endeavor: Make great product, then sell it through retail partners, or directly through a catalog or your own store. These days, the formula has become a lot more complicated. With the option to distribute through a ...read more
Successfully producing outdoor gear used to be such a simple endeavor: Make great product, then sell it through retail partners, or directly through a catalog or your own store. These days, the formula has become a lot more complicated. With the option to distribute through a ...read more
Everyone in this industry knows the problem by now: The rise of online shopping has turned the traditional outdoor marketplace on its head. Consumers now turn to the internet first when they need new gear; brands seize the chance to sell it directly through their own websites or ...read more
Everyone in this industry knows the problem by now: The rise of online shopping has turned the traditional outdoor marketplace on its head. Consumers now turn to the internet first when they need new gear; brands seize the chance to sell it directly through their own websites or ...read more
Everyone in this industry knows the problem by now: The rise of online shopping has turned the traditional outdoor marketplace on its head. Consumers now turn to the internet first when they need new gear; brands seize the chance to sell it directly through their own websites or ...read more
Everyone in this industry knows the problem by now: The rise of online shopping has turned the traditional outdoor marketplace on its head. Consumers now turn to the internet first when they need new gear; brands seize the chance to sell it directly through their own websites or ...read more
Just a decade ago, local retailers were the biggest influencers of a shopper's path to purchase. But, just like most other industries—from airlines and hotels to restaurants and even schools‑changing consumer behavior has dramatically upended everything we all knew about how ...read more
My shop, Chopwood Mercantile, is a B-Corp certified Outdoor Retail shop in Crested Butte, Colorado, that provides unique gear and guidance to foster experiences in wild places. We conceived the idea to re-think outdoor retail in 2010 as a way to answer the challenges facing ...read more
