Industy Buzz
Industry Buzz: Patagonia's bold new ad, How to get a job in the outdoor industry, augmented reality goggle try-on, new national park hiking record, earning college credits while hiking
Industry headlines: Intriguing reads from around the web Patagonia’s eye-catching new ad: One of the industry’s most daring and outspoken brands has taken out a full-page ad in The New York Times that’s sure to make people pause. [Fast Company] How to get a job in the outdoor ...read more
Industry Buzz: REI's new location, air changes on Everest, holiday sales predictions, support the outdoor places you love, oppose drilling in the Arctic National Wildlife Refuge
Industry headlines: Intriguing reads from around the web REI’s newest location: The retailer plans to open its first store in central Pennsylvania next year. [Penn Live] Oxygen levels on Everest: How global warming is altering air composition on the world’s highest peak. ...read more
Industry Buzz: Big changes coming to ski resorts, skiing's return to its roots, Outdoor Research's new president, hunting groups support conservation, 100 years of outdoor catalogs
Industry headlines: Intriguing reads from around the web Plan for a different kind of ski season: What will the winter season look like for skiers and snowboarders? Here are some of the changes to expect. [The New York Times] Skiing returns to its roots: In another take on the ...read more
Industry Buzz: Fresh leadership at Patagonia, Selena Gomez to play mountaineer in upcoming film, new GOA members, plastic use during the pandemic, small business giveaway
Industry headlines: Intriguing reads from around the web New leadership at Patagonia: The company has hired Beth Thoren as its new environmental action and initiatives director. A mountaineering icon on film: Selena Gomez has signed on to play the mountaineering legend Silvia ...read more
Industry Buzz: Kind Bars acquired, hiker returns from the brink of death, the case for a new CCC, Sea to Summit expands leadership, analyzing outdoor rec spending
Industry headlines: Intriguing reads from around the web KIND acquired: Mars, the maker of Snickers, has announced plans to buy Kind North America, the company responsible for Kind Bars. [The New York Times] Back from the brink of death: A hiker rescued from Mount Rainier this ...read more
Industry Buzz: The North Face hacked, Sun Valley named best North American resort, new Emerald CEO, Adidas adds to leadership team, National Park Service sued for $270M
Industry headlines: Intriguing reads from around the web The North Face hacked: A cyberattack on The North Face has exposed customers’ names, addresses, birth dates, and phone numbers to hackers. [IT World Canada] Sun Valley snags major award: SKI magazine has named Sun Valley ...read more
Industry Buzz: Emily Harrington's climbing record misreported, what backpacking lost in the CA wildfires, new Black Diamond location, a film premier to put on your calendar
Industry headlines: Intriguing reads from around the web An error in the press: News outlets around the world misreported Emily Harrington's El Cap record last week, incorrectly stating that she was the first woman to free climb the iconic big wall in less than 24 hours. In ...read more
Industry Buzz: Biden's choices to lead Park Service, YETI posts great numbers, extending the life of gear, wearable sleeping bags, how cycling retailers are adapting to COVID
Industry headlines: Intriguing reads from around the web Choosing a leader for the NPS: Three candidates are currently on Biden’s short list to lead the National Park Service. [E&E News] YETI’s performance surges: The brand reported a 62 percent boost in direct-to-consumer ...read more
Industry Buzz: How a Biden presidency will affect the industry, a new record on El Cap, man cooks chickens in Yellowstone geysers, CA state parks in danger
Industry headlines: Intriguing reads from around the web What comes next for the industry: A look at what a Biden presidency will mean for the outdoor space. [Forbes] New climbing record: Emily Harrington has become the first woman to free climb Golden Gate on El Capitan in under ...read more
Industry Buzz: Rossignol changes leadership, Trump undercuts the Great American Outdoors Act, Vista Outdoors boosts sales, Colorado reintroduces wolves
Industry headlines: Intriguing reads from around the web Rossignol gets new CEO: The company will transfer its leadership from 16-year chief executive Bruno Cercley to Vincent Wauters in Q1 of 2021. GAOA threatened: The Trump administration is already undercutting the ...read more
Industry Buzz: How to deal with election stress, death in Glacier, REI's new location, Merrell offering mixed-size shoe pairs, prepping for a winter of backcountry challenges
Industry headlines: Intriguing reads from around the web Taking the edge off a stressful day: As you anxiously await the results of the election, consider turning off the news for a little while and clearing your mind with this livestream of polar bears. It might do you good. ...read more
Industry Buzz: MEC sale finalized, voting to protect the outdoors, free national park entry, ConnectHub opens to vendors and retailers, Pocket Outdoor Media expands
Industry headlines: Intriguing reads from around the web MEC sale finalized: Kingswood Capital Management, a U.S. investment firm, has completed its acquisition of Mountain Equipment Co-op despite a large grassroots effort to save the struggling retailer. Voting to protect the ...read more
Industry Buzz: Columbia share price plummets, Trump opens public lands for logging, the pandemic threatens New England skiing, how to build ethical corporations
Industry headlines: Intriguing reads from around the web Columbia struggles: The brands’ share price plummeted 16 percent this week. [The Oregonian] New public land threat: The Trump administration has opened Tongass National Forest to logging. [Adventure Journal] Covid vs. the ...read more
Industry Buzz: REI anticipates shopping changes, preventing sexual assault outdoors, public lands funding deadline, bring back the CCC, Paddling Life gets a rebrand
Industry headlines: Intriguing reads from around the web REI braces for changes: The retailer is anticipating big shifts in how customers spend their dollars this winter and holiday season. [KHQ] The duty of the bystander: An examination of the ways men are responsible, as ...read more
Industry Buzz: Pieps avy beacon faces scrutiny, Nepal closes Everest access, inside the Bureau of Land Management chaos, the fate of Best Made, Smartwool helps good causes
Industry headlines: Intriguing reads from around the web Avalanche beacon under scrutiny: A popular piece of avalanche safety equipment, the Pieps DSP Sport beacon, faces claims of malfunction from customers. Some are urging Black Diamond, which acts as a North American ...read more
Industry Buzz: Zion survival story called into question, hidden gear stash in NYC, REI expanding in Colorado, Arc’teryx opens new NYC location
Industry headlines: Intriguing reads from around the web Suspicious story: Doubts have arisen surrounding the survival story of a woman who was rescued from Zion National Park last week. [The Independent] Vintage gear stash: This Brooklyn couple is running a retro gear shop out ...read more
Industry Buzz: Colorado fires rage, HydroFlask wins national parks award, tech's effects on the outdoors, a new outdoor industry partnership
Industry headlines: Intriguing reads from around the web Colorado fires get worse: The Centennial State is fighting its largest wildfire in history. [Vox] Hydro Flask wins prestigious award: The brand recently received the National Park Trust American Park Experience Award. It’s ...read more
Industry Buzz: Missing hiker found, wildfire update, climate change on the ballot, Camber's new board leaders, CABDA show postponed, payment plans for outdoor gear
Industry headlines: Intriguing reads from around the web Missing hiker found alive: A 38-year-old woman who went missing in Zion National Park almost two weeks ago was discovered alive over the weekend. [CNN] Climate change and the election: Follow this comprehensive guide to ...read more
Industry Buzz: Tommy Caldwell says Trump will "ruin rock climbing," The North Face invests $7M in diversity, REI opens used gear pop-ups, virus outbreak at L.L.Bean
Industry headlines: Intriguing reads from around the web Tommy Caldwell bashes Trump: The president is going to “ruin rock climbing,” the pro climber wrote in a recent op-ed. [Rock and Ice] The North Face invests in diversity: The brand has put $7 million into a new initiative ...read more
Industry Buzz: Shop owners take a stand against hate, a lawsuit that might change Everest travel, man stalked by mountain lion, the value of reps, Zappos/L.L.Bean partnership
Industry headlines: Intriguing reads from around the web Taking a stand: Sunlight Sports in Cody, Wyoming, posted an admirable and unequivocal message on Facebook this week. Customers who exhibit intolerant, hateful behavior will no longer be welcome in the store, the owners ...read more
Industry Buzz: “Reparations” for Black customers, an obit for Powder magazine, girl suffers burns at Yellowstone, BIPOC bicycle grants, a new mother-daughter gear shop
Industry headlines: Intriguing reads from around the web “Reparations” for Black customers: Rivendell Bicycle Works in California has implemented a program to offer Black consumers a 45 percent discount on bikes and frames, an effort the brand is calling its “Black Reparations ...read more
Industry Buzz: New Warren Miller film, helping outdoor employees vote, a paid residency for outdoor writers, Latria Graham speaks, the first dog to reach 7,000 feet in the Himalayas
Industry headlines: Intriguing reads from around the web Warren Miller’s new flick: Check out the preview for “Future Retro,” the latest film from Warren Miller. Helping employees vote: Outdoor leaders describe why and how they’re helping their teams get to the polls next month. ...read more
Industry Buzz: Support outdoor journalism, how Artz runs REI, Grassroots Connect's new show dates, Access Fund Summit Celebration, new leadership at Burton
Industry headlines: Intriguing reads from around the web Here’s an idea: Why not use all the unspent trade show dollars from 2020/21 to support journalism in the outdoor industry? [Pale Morning Media] How Artz runs REI: A look at how the chief executive of REI has handled changes ...read more
Industry Buzz: Court approves MEC sale, donating PPE to poll workers, ebikes in national parks, Chris Burkard's new film, graffiti on public lands
Industry headlines: Intriguing reads from around the web MEC sale advances: A Canadian court has approved the sale of the co-op to an American investment firm. Members of the protest group called Save MEC have announced a virtual town hall to discuss next steps. [Simcoe Reformer, ...read more