Industry headlines: Intriguing reads from around the web
Sun Valley snags major award: SKI magazine has named Sun Valley Resort in Idaho the best ski resort in North America.
Adidas adds to leadership team: The brand has announced a new global head of marketing, Vicky Free, effective January 4, 2021.
Pro bono PR: Diversity-focused nonprofits are eligible for free PR and digital marketing services from Darby Communications and Status Forward.
Park Service faces lawsuit: The family of a woman who died in an accident in Arches National Park this summer is suing the National Park Service for more than $270 million.
OutsidePR's new president: OutsidePR, which last month celebrated its 25th anniversary, has named Jess Smith the new president of the agency.
The best of SNEWS: Top stories we've published recently
In memoriam: The industry lost a colleague and a friend this month, Jim Ramey.
The future of the industry: A close look at what Biden's presidential victory means for outdoor businesses.