Industry headlines: Intriguing reads from around the web

Patagonia’s eye-catching new ad: One of the industry’s most daring and outspoken brands has taken out a full-page ad in The New York Times that’s sure to make people pause. [Fast Company]

How to get a job in the outdoor industry: An interview with Jenna Celmer and Ali Carr, moderators of the “Basecamp: Outdoor Jobs & More” Facebook group and hosts of the podcast “Outdoor Dream Jobs.” [The Trek]

Trying on goggles with augmented reality: Spy Optic has implemented a new system that allows retail customers to try on ski goggles without risking their health. [Forbes]

Record-breaking national park hike: A new Fastest Known Time—awarded for hiking all the trails in a national park with record speed—has been established in Great Smoky Mountains National Park. [National Parks Traveler]

College on the trail: Since 2006, Emory & Henry College in Virginia has offered students the chance to earn academic credit while hiking the Appalachian Trail. [Inside Higher Ed]

New management at Tecnica Group: Sam Cook has been promoted to vice president and chief commercial officer for Tecnica Group’s alpine and footwear brands.

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Dick's opening new outdoor stores: The sporting goods giant is going after a bigger piece of the outdoor retail pie with two new stores, called Public Lands, opening next year.

In case you missed it: Did you stay current with the news last month? If not, revisit the biggest outdoor industry stories from November.