Industry headlines: Intriguing reads from around the web

Patagonia’s eye-catching new ad: One of the industry’s most daring and outspoken brands has taken out a full-page ad in The New York Times that’s sure to make people pause. [Fast Company]

How to get a job in the outdoor industry: An interview with Jenna Celmer and Ali Carr, moderators of the “Basecamp: Outdoor Jobs & More” Facebook group and hosts of the podcast “Outdoor Dream Jobs.” [The Trek]

Trying on goggles with augmented reality: Spy Optic has implemented a new system that allows retail customers to try on ski goggles without risking their health. [Forbes]

Record-breaking national park hike: A new Fastest Known Time—awarded for hiking all the trails in a national park with record speed—has been established in Great Smoky Mountains National Park. [National Parks Traveler]

College on the trail: Since 2006, Emory & Henry College in Virginia has offered students the chance to earn academic credit while hiking the Appalachian Trail. [Inside Higher Ed]

New management at Tecnica Group: Sam Cook has been promoted to vice president and chief commercial officer for Tecnica Group’s alpine and footwear brands.

The best of SNEWS: Top stories we've published recently

Dick's opening new outdoor stores: The sporting goods giant is going after a bigger piece of the outdoor retail pie with two new stores, called Public Lands, opening next year.

In case you missed it: Did you stay current with the news last month? If not, revisit the biggest outdoor industry stories from November.


Mountains with an orange sky and water reflecting the sunset

Industry Buzz: Court approves MEC sale, donating PPE to poll workers, ebikes in national parks, Chris Burkard's new film, graffiti on public lands

Industry headlines: Intriguing reads from around the web MEC sale advances: A Canadian court has approved the sale of the co-op to an American investment firm. Members of the protest group called Save MEC have announced a virtual town hall to discuss next steps. [Simcoe Reformer, more

A Joshua Tree standing in the middle of a desert landscape with smoky mountains in the background.

Industry Buzz: Climbing chalk virus transmission, Patagonia's new film, TGR opens new shop, Yvon Chouinard's advice, Oboz expands team

Industry headlines: Intriguing reads from around the web Climbing chalk is safe: A new study suggests powdered climbing chalk is unlikely to transmit the coronavirus. [Climbing] Patagonia’s new film: Don’t miss “Public Trust,” premiering September 25, about the ongoing battle for more


Industry Buzz: $2B sustainability fund, Rue Mapp, a record-breaking heliskier, outdoor industry leadership, GearJunkie's new head editor

Industry headlines: Intriguing reads from around the web $2 billion for sustainability: Amazon has announced the creation of a new Climate Pledge Fund to invest in sustainable technologies and work toward the ecommerce giant's goal of carbon neutrality by 2040. [TechCrunch] Rue more

Man standing on a giant log looking up at towering Sequoias.

Industry Buzz: Fresh leadership at Patagonia, Selena Gomez to play mountaineer in upcoming film, new GOA members, plastic use during the pandemic, small business giveaway

Industry headlines: Intriguing reads from around the web New leadership at Patagonia: The company has hired Beth Thoren as its new environmental action and initiatives director. A mountaineering icon on film: Selena Gomez has signed on to play the mountaineering legend Silvia more


Industry Buzz: Rose Marcario, MEC in trouble, teaching Black Studies outside, Colorado Blackpackers, ski resorts panic, VF Corp. expands

Industry headlines: Intriguing reads from around the web Rose Marcario on the Facebook boycott: The former Patagonia CEO gives her thoughts on the outdoor industry’s refusal to accept Facebook’s moral lapses. [Fast Company] Will MEC survive the coronavirus? The pandemic might more

Cacti growing on a shrub-covered hill with red mountains rising the in background.

Industry Buzz: Honoring Mark Satkiewicz, race and skiing, nonprofit grant recipients, insurance for adventurers, Portland promotes inclusion, Pence criticized

Industry headlines: Intriguing reads from around the web' Honoring Mark Satkiewicz: Smartwool and SBT GRVL have partnered to host a month-long cycling event to raise money for the Mark Satkiewicz Memorial Fund. Dealing with race on the slopes: Among all skiing participants, 88 more


Industry Buzz: BLM resources, Birding while Black, PPE demand, Yellowstone virus testing, hurricane season

Industry headlines: Intriguing reads from around the web What you can do right now: This list of resources can help outdoor industry professionals educate themselves about Black Lives Matter and become better allies to those fighting for justice and inclusion. [The Trek] more

Blue glacier in the middle of forest with yellow trees

Industry Buzz: Columbia share price plummets, Trump opens public lands for logging, the pandemic threatens New England skiing, how to build ethical corporations

Industry headlines: Intriguing reads from around the web Columbia struggles: The brands’ share price plummeted 16 percent this week. [The Oregonian] New public land threat: The Trump administration has opened Tongass National Forest to logging. [Adventure Journal] Covid vs. the more

White plume of smoke rising from distant mountains

Industry Buzz: Colorado fires rage, HydroFlask wins national parks award, tech's effects on the outdoors, a new outdoor industry partnership

Industry headlines: Intriguing reads from around the web Colorado fires get worse: The Centennial State is fighting its largest wildfire in history. [Vox] Hydro Flask wins prestigious award: The brand recently received the National Park Trust American Park Experience Award. It’s more