[This is part two of a three-part series on 2020 gear trends. Read part one here.] With all due respect to the many great outdoor sock brands out there, let’s be honest: For most consumers, socks are a commodity. So when the folks at Nester Hosiery, a North Carolina sockmaker, ...read more
Combing through the season’s new gear can be like bushwhacking through a jungle: slow going. Consider us your personal guide. We spent weeks poring over press releases and product shots, watching embargoed videos, and asking questions about materials, features, and design. Then ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] Illegal offense: During the month-long government shutdown that ended Jan. 25, 2019, the Trump administration illegally used National Park fees to keep parks ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected]. Colorado has a new director for its Office of Outdoor Recreation Industry, just two months after Luis Benitez left for a role with VF Corporation. Nathan Fey, ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected]. Outdoor Industry Association welcomed 56 new members in the first quarter of 2019. Familiar brands include Purist, Extreme Mist, Bear Paw Products, plus ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected]. Hydro Flask has its own song! The song is part of the "Let's Go" brand campaign launch and the first in a series of artist collaborations the brand will develop ...read more
Beezer Molten is a busy guy. The owner of Half-Moon Outfitters runs eight stores scattered across Georgia and South Carolina. He founded the first 25 years ago, and since then, he's been on a mission to make his buildings the most eco-friendly they can be. "To me, it's the best ...read more
If you're roaming around the show floor on Sunday, stop by these booths for to support outdoor causes and snag some awesome deals while supplies last. Alpine Provisions (49002-UL): 50 percent off with the code "WINTEROR2018" at alpineprovisionsco.com American Alpine Club ...read more
To put it bluntly, Supreme is the cool kid on the block. The one whose lack of effort seems unattainably chill, whose attention you’re dying to grab but can’t ever seem to figure out how to get. Even if you think you don’t know them, you’ve almost certainly seen riffs on their ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] SNEWS GEAR GIVEAWAY: We're giving away an adventure prize package (worth $430) to one lucky winner. All you have to do is follow us on Instagram and follow the ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] Hear renowned photographer and filmmaker Jimmy Chin talk to Outdoor Industry Association's Deborah Williams about filming "Free Solo." He's candid, eloquent, and ...read more
Farm to Feet, KAVU, Rab, and Sierra Designs have joined Grassroots Outdoor Alliance's national vendor network, the group announced today. “Within Rab, we talk about surrounding ourselves with kindred spirits – those who relish the experience of a gritty and memorable mountain ...read more
Mt. Airy, North Carolina (September 17, 2018) — At its 5th Anniversary celebration at Outdoor Retailer, Farm to Feet premiered the first film in its American Made video series which brings the personalities profiled on Farm to Feet’s packaging to life.Today, the North Carolina ...read more
Farm to Feet is a young brand but its foundation runs deep. Kelly Nester, CEO of Nester Hosiery, has been a leader in hosiery manufacturing for close to three decades. Marty Nester, his uncle, founded the company in 1993. Within two years, Kelly joined, and the family duo ...read more
For endurance pursuits, a well-designed pair of socks is on par with an ultralight tent and chafe-free pack. Endurance hiker and author Jennifer Pharr Davis agrees: In 2011, she set the fastest known time (FKT) on the Appalachian Trail (AT) and was recognized as National ...read more
Cliff Cox, plant manager of Chargeurs Wool, is an anomaly in the workforce. In an era when the average U.S. worker occupies 12 different jobs before age fifty, he’s held onto his job for four decades. “When I interviewed here, I said that I was looking for something that I ...read more
“Made in the U.S.A.” is an increasingly important tag for outdoor gear. Among U.S. outdoor consumers, 30 percent are willing to pay more for products made in America, according to an Outdoor Industry Association ConsumerVue study. But, arguably, the most important piece for the ...read more
Farm to Feet celebrates its fifth-year anniversary, and it’s difficult to believe that such a well-oiled company was introduced as recently as the 2013 Outdoor Retailer winter show. Despite the brand’s choice to specialize in what was perceived by many as a saturated ...read more
Mt. Airy, North Carolina (May 8, 2018) — To mark the introduction of long distance hiker and National Geographic Adventurer of the Year Jennifer Pharr Davis’ new book, The Pursuit of Endurance: Harnessing the Record-Breaking Power of Strength and Resilience, Farm to Feet, makers ...read more
Fifty times this year, Randy Propster will roll up to outdoor retail shops and various festivals in a flashy expedition vehicle and captivate an audience for 90 minutes by talking about the latest and greatest gear as wells as trail-tested tips and skills. He might even tell a ...read more
Oh, 2017 you were a wild one. The outdoor industry made a loud, cohesive stand for public lands, our trade show landscape got a major shakeup, women raised their voices on gender issues, and retailers across the country struggled to stay relevant in a world where consumers are ...read more
So many great brands, so little time. The world is brimming with awesome outdoor socks. Whether its because of quality, colorways, fit, customer service, brand story, or something else, tell us: Which is your favorite sock company? We narrowed it down to ten great options: Farm ...read more
National Public Lands Day is this Saturday, September 30th. This week we launched a limited-edition Bears Ears sock to celebrate the event and help support the Conservation Alliance Public Lands Defense Fund. We recently learned from the report submitted to the White House that ...read more
As part of the Skip Yowell Future Leadership Academy, each participant works on a final project to help improve the outdoor industry. This year, five participants have teamed up with the Sierra Club to the River Leaders Initiative, a program to help industry brands hire veterans. ...read more