PrAna

Face masks are part of our everyday gear kits nowadays and having only one will not suffice. Tons of brands have jumped into the mask-making business and more are getting into it by the day. Most recently, Helly Hansen launched one made of their moisture-wicking LIFA fabric and ...read more

"If there's any pattern to all this, it's to expect delays. Which categories, brands, or products—that's anybody's guess. It's best to just assume everything will be delayed and end up pleasantly surprised if it's not." That's Eastside Sports owner Todd Vogel's take on the state ...read more

This is the first part in a series of three stories highlighting the creative ways outdoor businesses have pivoted during the pandemic-era. Their solutions may seem small, but the ideas have huge impacts. Read part 2 about Selk'bag here. Read part 3 about United By Blue here. ...read more

The outdoor industry, more than most, is keenly aware of the effects of climate change and, in particular, the need to create greener supply chains. It’s the reason more than 377 outdoor brands have joined the Plastic Impact Alliance, committing to making our industry more ...read more

Industry headlines: Intriguing reads from around the web A new way to sell shoes: The Swiss footwear company On Running is trying out a new business model for the shoe industry, borrowed from Silicon Valley—subscription memberships. [Outside Online] Respecting the Appalachian ...read more

Industry headlines: Intriguing reads from around the web Grants for BIPOC students: A $34K VF Corporation grant awarded to Colorado Mesa University’s new Outdoor Recreation Industry Studies program will be used for scholarships aimed at promoting diversity in the industry. [CMU ...read more

This story originally ran in the Summer 2020 issue of The Voice. To read the free digital issue, access it here. Who, exactly, should qualify for a pro deal in the outdoor industry? A ski patroller? Full-time mountain guide? Retail employee? Most everyone can agree that these ...read more

"Anything. Everything. Something." In a recent SNEWS survey circulated around the outdoor industry, that was one participant's answer to the question, "What more would you like to see your company do in response to racial injustice?" It wasn't an isolated plea. Dozens of ...read more

In late March, just two weeks after the San Francisco PR agency JAM Collective instituted a remote work policy to protect against the spread of the novel coronavirus, a message circulated from the team. "We're taking things virtual with our new series #JAMSessions!" it read. ...read more

In 2010, an employee at prAna’s Boulder retail store snapped a photo that depicted a room littered with mounds of polybags. The capture—and the astonishing amount of plastic—represented the aftermath of unboxing a single day’s shipments to the shop. When the photo made its way to ...read more

The outdoor industry has a love/hate relationship with polybags, those ubiquitous clear plastic bags that seem to encase every apparel item we sell. Growing public awareness about the urgent problem of plastic pollution is intensifying scrutiny of single-use plastic, and how ...read more

What would you do with $100,000? Queena Bergen, a software engineer turned poet and motivational speaker, said she would quit her job to travel the country "to bring motivation, inspiration and poetry to the forefront of any conversation." "I want to help people believe that ...read more

'Tis the season for pop-up shops and exhibits, where shoppers have one more choice to find their holiday gifts. Customers nowadays are attracted to buying experiences and many brands are looking for ways to stoke desirability through their own seasonal stores in addition to ...read more

When the venerable Denali closed its doors in July 2019, leadership’s reason was that they “could not find a responsible path forward.” It got me wondering, what does it mean to be a responsible retailer today? To be successful, outdoor specialty shops have to offer much more ...read more

The average American woman is 5 feet 3 inches tall, weighing about 165 pounds with a waist circumference of about 38. That's a pants size 16 or 18—sizes that most outdoor brands aren't making and retailers aren't selling. Marmot, and many others, stop at size 14 or 16 for women. ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] A song about trash: Grammy Award Winner Keb' Mo' has a new song "Don't Throw It Away" with Taj Mahal, in support of the global movement to stop plastic ...read more

Last year, the Super Bowl, one of the largest events in the country with more than 100,000 attendees, sought to keep 90 percent of waste out of landfills and send 10 percent to a waste-to-energy plant. Due to its magnitude, some were skeptical. But they pulled it off. Now, it's ...read more

Update at 4 p.m. MST Thursday: prAna has since updated the digital catolog on their website, removing the cave photo of Chris Sharma climbing and replacing it with a message from the brand's president. A page from prAna's Spring 2019 catalog has outraged cavers and ...read more

Four years ago, when a product manager at PrimaLoft asked in the midst of a research and design meeting whether they could make a jacket that would break down if buried in the backyard, people laughed. But that's exactly with PrimaLoft did. In fall 2020, PrimaLoft's ...read more

More IKON news: Alterra Mountain Company announced plans to purchase Crystal Mountain Resort in Washington, which would bring the company’s total to 14 year-round mountain destinations throughout North America. The resort will be available on the pass for winter 2018/2019. Access ...read more

Growing up in the outdoor industry, I noticed from a young age that all the “outdoor” girls featured in the magazines that my mom brought home from work were three things: thin, fit, and exceptionally attractive. Like most middle school girls, I felt uncomfortable in my own body. ...read more

How good of an investment is the outdoor and recreation industry on Wall Street? A SNEWS analysis shows the sector has outpaced broader market indices such as the S&P 500 and Dow Jones Industrial Average with healthy gains during the past five years, albeit still lagging behind ...read more