[Seattle, WA, July 15, 2019]—Nick Brown, founder of Nikwax, the global leader in waterproofing and cleaning for outdoor performance gear and apparel, was selected as the recipient of the prestigious “Outdoor Oscar” by the influential German trade publication, Outdoor.markt. Now in its tenth year, the Trophy Awards were held in Munich during the OutDoor by ISPO trade show. The award was presented to Nick Brown for his 42 years of pioneering and driving change within the industry. Nick’s actions and company development was cited as being decades ahead of the industry, challenging brands to consider sustainability in their business models long before CSR became a key part of outdoor industry brand strategy.
Vitus Wuhrer from Edelrid described Nick as a “Maverick” of the industry for being “non-conformist, a trend setter, free spirit and brave hero”. In Vitus’ words:
“Nick built Nikwax with an extraordinarily high level of social and ecological consideration at its core. His range of products are water-based, instead of using harmful and flammable solvents. He also never used PFCs in his treatments, which is amazing.
Today, the list of what he has achieved is very long—consisting of lots of firsts and onlys.…he is also a driving force in other environmentally engaged organizations. He is one of the founding members of European Outdoor Conservation Association (EOCA) and is one of the ambassadors of the World Land Trust.”
Upon accepting the award, Nick said, “I feel immensely honored to be receiving the award, in particular as I am known in the industry as a true troublemaker for challenging each and every brand to become free and transparent in their actions. I am overwhelmed, but particularly overwhelmed to hear Vitus’ speech…Thank you all so much.”
Nikwax was founded in 1977 by Nick Brown, an avid hiker and traveler, who designed his own waterproofing wax to keep his leather hiking boots dry. Today, Nikwax is the trusted global leader in environmentally safe aftercare solutions. Nikwax products extend the performance life of technical clothing, footwear and equipment. Nikwax’s 40+ year commitment to clean chemistry means not using PFCs or aerosols, and not testing on animals. The carbon balanced company’s product line is water-based and biodegradable. Nikwax North America is a subsidiary of Nikwax Ltd, a UK company. For media inquiries and more information, please contact Kate Ketschek at Revolution House Media, email@example.com.