With the help of enthusiastic, outdoor-loving, conservation-minded OR show-goers, Nikwax® raised $2300 for Protect Our Winters at Snow Show. For the second year in a row, the global leader in aftercare products for outdoor performance gear and apparel offered a happy hour to rival all happy hours: $10,000 worth of gear donated by over 30 brands, an insulated pint glass with 10 raffle tickets, and beverage refills, all for a $10 donation. Days 1 & 2 of the OR Snow Show saw folks clogging the aisles around the Nikwax booth at happy hour to see if their ticket was drawn.
When asked, “What’s the most fun place on the show floor” by SNEWS, Lynn Jones from Colorado Gear Lab said, “Nikwax. Their raffle has lots of awesome prizes, tickets carry over, the beer is great, and I always win. Did I mention beer?”
“We’re so proud to be a part of an industry where over 30 brands came together to help us raise funds for Protect Our Winters this past OR + Snow Show,” said Heidi Allen, VP of Marketing at Nikwax NA. “One of the major areas of sustainability focus for Nikwax is climate change. This is why we’ve worked to completely offset our carbon emissions all the way back to our founding over 40 years ago. But we can only do so much alone. POW is out there working on behalf of us all in the outdoor and ski industry, and we enthusiastically support their work. We aim to repeat this fundraiser every year and send out a call to all the other brands in the hall to help Protect Our Winters.”
Special thanks to participating partners: 686, Aqua Quest, Big Agnes, Black Diamond, Burton, Darn Tough, Deviation, Farm to Feet, Flylow, Helly Hansen, Hillsound, HOWL, Julbo, Kinco, Lems, Lib Tech, Marmot, Matador, MiiR, Minus33, MSR, Neff, NOSO, Ortlieb, Ortovox, Osprey, POW Gloves, Scarpa, SealSkinz, SOG, Stanley, Stio, Sunday Afternoons, Tender Corp, Tentsile, Therm-a-Rest.
Founded by professional snowboarder Jeremy Jones in 2007, Protect Our Winters turns passionate outdoor people into effective climate advocates. POW leads a community of athletes, thought pioneers and forward-thinking business leaders to affect systemic political solutions to climate change. For more information, please visit https://protectourwinters.org.
Nikwax was founded in 1977 by Nick Brown, an avid hiker and traveler, who designed his own waterproofing wax to keep his leather mountain boots dry. Today, Nikwax is the trusted global leader in environmentally safe aftercare solutions. Nikwax products extend the performance life of technical clothing, footwear and equipment. Nikwax products are PFC-free, use advanced elastomer technology, are not tested on animals, and are non-persistent in the environment. The carbon balanced company is ISO 9001 and 14001 certified and is the only major aftercare line to have never used aerosols or PFCs. Nikwax North America is a subsidiary of Nikwax Ltd, a UK company. For media inquiries and more information, please contact Kate Ketschek at Revolution House Media, firstname.lastname@example.org.