NEMO Equipment, designer of outdoor gear and accessories that are built to improve the experience of adventure, has hired Tom Ceulemans as its European Sales Manager. Tom, who has been representing NEMO over the last four years through Zopfi BV in Belgium, the Netherlands, and Germany, will be based in Belgium. NEMO also announces the transition of leadership of international sales from Brent Merriam, Chief Operating Officer, to Mike Welch, VP of Global Sales.
NEMO has been building momentum in the European markets over the last few years with its premium ultralight products and commitment to sustainability, carving a niche for the US brand in the market. The new position and leadership transitions underscore NEMO’s commitment to growing its international distribution and supporting these markets.
“We’ve been experiencing great success in Europe, and we knew it was time to put boots on the ground to accelerate the pace,” shares Welch. “For the last four years, Tom has been representing NEMO in Belgium, the Netherlands and Germany, building strong relationships with key accounts in those countries. His knowledge of the markets, passion for NEMO and authentic outdoor experiences make him a perfect fit for where NEMO is now and where we want to go.”
In this first international hire for NEMO, Tom will be responsible for developing and implementing a European sales strategy that supports NEMO’s growth objectives, including establishing an appropriate European sales and distribution network. He’ll build and maintain relationships with European distributors, sales agencies, and key accounts to lead responsible but rapid growth of NEMO’s business in Europe. Tom will be looking for a qualified agency or distributor to expand and service the German and UK markets.
“It is been 5 years since I entered the booth at OutDoor and discovered NEMO. From my first steps on their floor, I felt some magic. The way they design, think, feel – it is just that simple little extra that makes me feel confident about their products,” says Ceulemans. “They truly run this company just to be part of your adventure. I am really proud to bring this spirit to Europe,”
On February 1st, Merriam will transition responsibility for the European and international business to Mike Welch. The brand has doubled its international sales over the past year, showing there’s a market for well-designed, comfortable and fun to use gear for outdoor adventures worldwide.
“Since joining NEMO in 2016, we have seen extraordinary results in North America through Mike’s thoughtful sales strategy and channel management, his keen ability to find and motivate our incredible team of independent reps, and his cultivation of strong and trusted partnerships with key accounts,” shares Merriam. “We are pleased to entrust the leadership of our global sales efforts to Mike, allowing me to focus on the goal of providing operational excellence in serving our customers.”
Tom Ceulemans, European Sales Manager
Interested parties with a proven track record of growing brands responsibly and a passion for adventure should contact Tom Ceulemans. Tom will also be available for appointments at ISPO Munich 2019.
Mike Welch, VP of Global Sales
NEMO is a New Hampshire-based outdoor gear design company known for creating award-winning products that are built to last, comfortable and fun to use. Recently recognized by New Hampshire Businesses for Social Responsibility as a small business leader for the environment, NEMO’s Founder and CEO, Cam Brensinger, was also named one of the outdoor industry’s Best & Brightest – 26 people setting the outdoor industry on fire by Outdoor Retailer Daily in 2017. The brand has won over 60 major awards for its designs since its founding in 2002. NEMO’s reputation for design innovation across its product lines—tents, sleeping bags, sleeping pads, hammocks, and furniture—is an outgrowth of their design philosophy to never bring anything to market that doesn’t offer a meaningfully better experience. Their team of designers and engineers are motivated by a passion for outdoor adventure and sustainability. For media inquiries, please contact Kate Ketschek, firstname.lastname@example.org.