For the second consecutive year, rather than offer discounted holiday pricing, Good To-Go’s DoBetter campaign invited customers to join the brand in giving back. By donating one meal for every two purchased on their website, Good To-Go was able to send 768 meal portions to Team Rubicon. Much of the campaign’s success was attributed to customers opting to “DoBetter” and donate their entire order to Team Rubicon’s network of volunteers. The donated meals will allow volunteers working on the ground to refuel with a delicious, healthy meal.
“Good To-Go's clean ingredients for quick and healthy meals are a great addition to Team Rubicon's international teams when they deploy,” said Brian Meagher, Strategic Partnerships Officer at Team Rubicon. “Good To-Go stepped up and donated over 750 meal portions to support our response efforts to the ever-growing number of disasters worldwide—ensuring our volunteers don’t have to choose between healthy and quick.”
Team Rubicon unites the skills and experiences of military veterans with first responders to rapidly provide relief to communities in need after a natural disaster. Since their founding in 2010, Team Rubicon has responded to more than 320 disasters around the world. This year alone, Team Rubicon has launched disaster response operations in Newport, RI and King County, WA for winter storm response; Elsinore, CA for flood response; and has continued its Hurricane Michael recovery efforts with operations in Bay County, FL and Albany, GA. Additionally, the organization still has home rebuild operations running in Houston, TX and Collier County, FL in response to Hurricanes Harvey and Irma.
“We were so pumped after last year’s successful DoBetter effort (donating meals to hurricane relief efforts in Puerto Rico), that we couldn’t wait to select another impactful and relevant organization to work with this year,” said Good To-Go co-founder, David Koorits. “Providing Team Rubicon’s first responders with lightweight, calorie-dense, and satisfying nourishment while they’re pushing their limits to serve others is a great way for us to be able to contribute.”
About Team Rubicon
Team Rubicon is 501(c)3 nonprofit that utilizes the skills and experiences of military veterans with first responders to rapidly deploy emergency response teams. Founded in 2010 with the expressed goal of quickly responding to large-scale disasters, Team Rubicon has deployed thousands of volunteers across the United States and world to provide relief to communities in need. For more information, please visit https://teamrubiconusa.org.
About Good To-Go
Good To-Go was started by Chef Jennifer Scism and David Koorits. Scism is an award-winning chef and was the long-time co-owner of Annisa, a nationally recognized restaurant in New York’s Greenwich Village. Her career has long been focused on the importance of good food. She has cooked at NY Times 4-Star rated restaurants, traveled to over 20 countries studying regional foods, and along with her team from Annisa, beat Mario Batali on the TV Food Network’s Iron Chef program. Koorits has spent his career as a wilderness therapy counselor, ski patroller, wildland firefighter and nurse. The dehydrated gourmet brands’ mission is to elevate expectations of what trail food can taste like. Started in 2014, a time when the market was craving something tastier and healthier, the brand has won multiple outdoor industry awards and start-up competitions, while they continue to add people-power and production space to address demand. Today, Good To-Go is sold in over 600 stores nationwide and in Canada. More info can be found at www.goodto-go.com. For sales inquiries, please contact Amy Fullerton, firstname.lastname@example.org or 603-828-9097 and for media, Kate Ketschek, email@example.com.