Best known among outdoor enthusiasts for the company’s waterproof and breathable GORE-TEX fabrics, W. L. Gore & Associates also manufactures a wide portfolio of advanced technology products for the electronics, fabrics, industrial and medical markets.
Founders Bill and Vieve Gore established the company's roots in their basement in 1958. Today, Gore is headquartered in Newark, Delaware, and employs more than 10,000 associates in 30 countries worldwide.
Recently, in 2018, Gore won two Gear of the Year awards from Runner's World for the company's new footwear and apparel innovations.
Industry headlines: Intriguing reads from around the web Hateful vandalism in Tennessee: Officials are searching for suspects after someone vandalized the Great Smoky Mountains National Park entrance sign with a message that read “black lives don’t matter.” [CNN] BOA Technology ...read more
Robert W. "Bob" Gore, the inventor of Gore-Tex and longtime CEO of W.L. Gore & Associates, passed away at his home in Earleville, Maryland, on September 17. The cause of death was not disclosed. He was 83. Born on April 15, 1937, in Salt Lake City, Gore's life was defined by ...read more
The fabrics division of W. L. Gore & Associates announced to employees this week that the company is "realigning its organization to support a refined business strategy," a move that has put roughly 120 jobs in jeopardy. In a statement dated August 24, Gore confirmed that the ...read more
Industry headlines: Intriguing reads from around the web $2 billion for sustainability: Amazon has announced the creation of a new Climate Pledge Fund to invest in sustainable technologies and work toward the ecommerce giant's goal of carbon neutrality by 2040. [TechCrunch] Rue ...read more
In front of a room of journalists in March, Jonathan Nielsen described himself as really good snowboarder, a frequent mountain biker, and an adequate climber. The audience chuckled and the Backcountry CEO took a pause before spilling his excitement over the company's biggest ...read more
Some of the nation’s biggest retailers are using augmented reality technology to help shoppers evaluate products—and Mountain Hardwear is bringing this high-tech tool to the outdoor industry. The company is developing an app that lets shoppers crawl inside a tent, fit a backpack ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at email@example.com. The North Face's "Walls Are Meant For Climbing" campaign has given the brand some ammo to use against President Donald Trump. The brand took to Twitter on ...read more
In the debut of our new trade journal, and in the following issues, you'll find stories that dig deep into important issues the outdoor industry faces. Not displaying properly? Read directly on ISSUU here Features The End of Elite: When Walmart marketed Black Diamond last ...read more
Varying levels of excitement, hope, and anxiety reached fever pitch last week as Americans went to the polls in record numbers for what many considered to be an extremely consequential election. With the fate of public lands, climate change action, tariffs, and more in the ...read more
When recreationists shop for outdoor gear, the sustainability of a product—from farm to factory to shelf—is becoming as important as the quality. The majority of U.S. consumers expect companies to act on social and environmental issues, and outdoor brands are moving that needle, ...read more
For the first time in Outdoor Retailer Show history, the industry will rally together in November for a chance to discover new products before committing dollars. And Show Director Marisa Nicholson is excited. “Retailers will be able to see product in the way that the industry ...read more
Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Sam McCoubrey, general manager of AKU North America. This summer, AKU introduces the Tengu GTX and Tengu Low GTX. Both ...read more
Between enhancing products with Gore-Tex technology and designing uniforms for the U.S. Ski Team, it’s safe to say Spyder has a lot going on these days. We caught up with J.J. Collier, design director for the brand to hear about the Colorado brand’s latest projects. SNEWS: ...read more
The ubiquitous black diamond Gore-Tex tag now has a sister. Today Gore announced the birth of the new Gore-Tex Infinium line, which is based around four key product launches, all aimed at areas outside of Gore’s traditional domain of durable waterproof/breathable fabrics. ...read more
Staying warm and dry when you’re out in the elements is a basic necessity. The science of how we do that is somewhat complex. Between PTFE, ePTFE, DWRs, and MVTR, it’s a jargon-filled world out there, whether you’re trying to sell outerwear or just decide what to buy. Did you ...read more
Gore has itself a new client, and it’s big enough to alter the way both brands are perceived. Starting in spring 2018, REI will turn to Gore for its private label line of technical outerwear, the brands have announced. Gore-Tex will replace eVent as the go-to fabric for REI’s ...read more