In late March, just two weeks after the San Francisco PR agency JAM Collective instituted a remote work policy to protect against the spread of the novel coronavirus, a message circulated from the team. "We're taking things virtual with our new series #JAMSessions!" it read. ...read more
Industry headlines: Intriguing reads from around the web Ski resorts open: Some Oregon ski areas are gearing up to reopen. [Oregon Public Broadcasting] Shoe launch during the pandemic: Why did On Running launch a new product during the coronavirus crisis? [Fast Company] Q&A with ...read more
In recent weeks many retailers have stepped up to help support brick-and-mortar retailers survive the coronavirus pandemic through profit-sharing ecommerce revenue. Osprey is the latest to announce such a program, but with a twist that also promises to drive traffic once stores ...read more
Industry headlines: Intriguing reads from around the web Alterra Mountain Co. makes tough choices: The company that owns 15 North American ski resorts, including Steamboat and Deer Valley, is furloughing many year-round employees after huge layoffs of seasonal workers last month. ...read more
Combing through the season’s new gear can be like bushwhacking through a jungle: slow going. Consider us your personal guide. We spent weeks poring over press releases and product shots, watching embargoed videos, and asking questions about materials, features, and design. Then ...read more
There are lots of way to make an impact on the world’s raging plastic problem. Every little step away from single-use plastic and towards a circular and petroleum-free world is worth celebrating. Here are a few things we’re stoked about from just a few of our 336 (and counting) ...read more
Keep up with all the important outdoor news by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Stay up to date and get Industry Buzz delivered to your inbox by signing up for our newsletter. Trade show talk: Nora ...read more
It’s countdown time to Outdoor Retailer + Snow Show, which stages in Denver January 29-31, 2020. Thanks to collaborative efforts of Plastic Impact Alliance members, including the show management, there was a major increase in awareness around single-use plastic at Outdoor ...read more
"Excuse me. Can you tell me where the CamelBaks are?" I asked a hovering, green-vested employee in a big metro REI store last fall. "We don't carry CamelBak anymore," she said. Obviously well-versed, she continued, "Their parent company also owns a semi-automatic rifle ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com Outdoor Industry Association chimed in on the introduction of the Recovering America’s Wildlife Act 2019: “America’s diverse and unique wildlife are not only ...read more
Sustainability is the outdoor industry’s warmest and fuzziest buzzword, but the movement has fallen short on two points: It’s only really made headway in apparel, and it’s mired in green-washed marketing speak. Osprey has decided to tackle both. Osprey—which, according to NPD ...read more
Last year, the Super Bowl, one of the largest events in the country with more than 100,000 attendees, sought to keep 90 percent of waste out of landfills and send 10 percent to a waste-to-energy plant. Due to its magnitude, some were skeptical. But they pulled it off. Now, it's ...read more
Some call them waist packs or hip belts, others call them fanny packs. Some wear them to Disneyland, others wear them hiking or fastened to their bikes. Whichever your preference, these compact bags are trending right now—up 50 percent as of November—and numerous outdoor brands ...read more
When baristas offer single-use cups and food vendors offer reusable utensils, most of us have begun to say, "No, thanks, I'll use my own." We do this because we understand that single-use plastic is a burden to our beloved planet. As we count down to Outdoor Retailer Summer ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Here's everything you need to know about David Bernhardt, Trump's nominee for secretary of the Interior The EU market cut single-use plastic products to protect ...read more
Now that it's officially spring, we're itching to get on a trail that's not covered by snow. Not far from our office in Boulder, the Flatirons and foothills beckon us to trek up its peaks and valleys on our lunch breaks or after work. A daypack is essential to hold our water, ...read more
Full disclosure: Gear is a wicked subjective thing. Always has been, always will be. To curate this list, our team of hardcore—and highly opinionated—gearheads pored over hundreds of new product launches, reading the specs and sifting through the marketing promises. We zoomed in ...read more
Along the Appalachian Trail, in New Hampshire's White Mountains, hikers come across a camp setup unlike any other. It's complete with a stove, cast-iron skillet, dozens of eggs, circle of chairs, and Carl, self-nicknamed the "Omelette Guy." Now in his retirement, Carl brings joy ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Eighty Colorado outdoor companies have come together to urge Congress to support America's Public Land Act, which was just introduced Thursday afternoon by Sen. ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. If you haven't heard of Pattie Gonia by now, you're missing out. This backpacking drag queen is promoting inclusivity in the outdoors and rocking 6-inch heels. ...read more
Osprey, a leader in creating top-quality, high-performance, innovative carry solutions is pleased to announce the hiring of Brian Mecham as Senior Director of Sales. Mecham will manage the sales, marketing and service strategies of Osprey’s domestic wholesale business. “We are ...read more
Retailers keep telling us that the travel category is exploding and in some stores, travel sales are even surpassing camping and backpacking sales. Shoppers are looking for versatility—something they can take car camping and on the airplane and on an expedition. While duffels are ...read more
Beezer Molten is a busy guy. The owner of Half-Moon Outfitters runs eight stores scattered across Georgia and South Carolina. He founded the first 25 years ago, and since then, he's been on a mission to make his buildings the most eco-friendly they can be. "To me, it's the best ...read more
If you're roaming around the show floor on Sunday, stop by these booths for to support outdoor causes and snag some awesome deals while supplies last. Alpine Provisions (49002-UL): 50 percent off with the code "WINTEROR2018" at alpineprovisionsco.com American Alpine Club ...read more
